{"product_id":"lastolite-ll-lr3497jm-joe-mcnally-24-inch-uplite-kit","title":"Lastolite LL LR3497JM Joe McNally 24-Inch UpLite Kit","description":"\u003cp\u003eThe Lastolite LL LR3497JM Joe McNally 24-Inch UpLite Kit is a professional lighting system designed in collaboration with renowned photographer Joe McNally, offering exceptional control over fill light in both studio and outdoor environments. This innovative kit allows photographers to create soft, upward-directed light that enhances subjects with natural-looking illumination and reduced shadows.\u003c\/p\u003e\n\n\u003cp\u003eThe UpLite system features a unique ground-level reflector configuration, combining two self-supporting panels that can be adjusted between 30° and 80° angles. This flexible design allows precise control over the direction and intensity of reflected light, making it ideal for portrait, fashion, and location photography.\u003c\/p\u003e\n\n\u003cp\u003eThe kit includes multiple reversible reflective surfaces—such as Silver\/White and Sunlite\/Soft Silver—along with a 2-stop diffusion panel. This combination enables photographers to switch between reflective bounce lighting and diffused “active” lighting by shooting flash directly through the diffuser, effectively transforming the setup into a softbox-style light source.\u003c\/p\u003e\n\n\u003cp\u003eBuilt for durability and portability, the UpLite Kit features a sturdy frame, a waterproof base for outdoor use, and a collapsible design for easy transport. It is a versatile and powerful lighting solution for photographers seeking creative control and professional results in any shooting condition.\u003c\/p\u003e","brand":"Lastolite","offers":[{"title":"Default Title","offer_id":51788859703582,"sku":"LL LR3497JM","price":450.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/61DRJOxpkWL._AC_SL1000.jpg?v=1777373179","url":"https:\/\/unitedbroadcast.com\/products\/lastolite-ll-lr3497jm-joe-mcnally-24-inch-uplite-kit","provider":"UBMS","version":"1.0","type":"link"}