{"title":"Ramadan Offers","description":"","products":[{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-body-only","title":"Sony Alpha a7S III Mirrorless Digital Camera (Body Only)","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony α7S III Mirrorless Digital Camera \u003c\/h3\u003e\r\n\u003cp\u003eDesigned for professionals, the α7S III builds on the strengths of the S series such as high sensitivity and wide dynamic range while providing pro features like enhanced AF, optical image stabilisation and 4K 120p recording. Incorporating a powerful new engine in its compact body, the camera delivers a wide range of visual experiences.\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cb\u003eMain Features\u003c\/b\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\r\n\u003cli\u003eNewly developed 12.1-megapixel back-illuminated Exmor RTM CMOS image sensor\u003c\/li\u003e\r\n\u003cli\u003eNewly developed BIONZ XR image processing engine with up to 8x the processing performance\u003c\/li\u003e\r\n\u003cli\u003eMovie-making with 4K 120p, 10-bit 4:2:2 recording capability\u003c\/li\u003e\r\n\u003cli\u003eFast Hybrid AF with 759 phase-detection AF points and enhanced Real-time Eye AF\u003c\/li\u003e\r\n\u003cli\u003eBody-integrated 5-axis optical image stabilisation, Active Mode for movies\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch4\u003eα7S III - Imagination in Motion (ILCE_7SM3)\u003c\/h4\u003e\r\n\u003cp\u003eTaking the S series to a whole new level of full-frame movie expression, spectacular new speed combines with supreme sensitivity and ultra-low noise to put previously impossible 4K movie shoots on the menu, with high dynamic range, breathtaking focusing, and extra-strong image stabilisation. Your new creative potential awaits. A7S3 is a awesome camera that packed with many features , to get more details about price and availability you can contact UBMS. \u003c\/p\u003e\r\n\r\n\u003ch4\u003eFor visual trailblazers\u003c\/h4\u003e\r\n\u003cp\u003eWith extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilisation, the α7S III again raises the bar for movie makers.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eLarge pixels deliver high sensitivity and low noise ( (ILCE-7SM3))\u003c\/h4\u003e\r\n\u003cp\u003eThe new full-frame 12.1-megapixel back-illuminated　Exmor RTM CMOS image sensor packs major innovations in light gathering, wiring and output optimisation. These deliver blazing doubled readout speeds, superb image quality throughout the whole sensitivity range, 15-stop wide dynamic range, and reduced rolling shutter, with the sensor also providing focal-plane phase-detection AF. Order Sony Alpha camera from UBMS Dubai. \u003c\/p\u003e\r\n\r\n\u003ch4\u003eUp to 8x more powerful BIONZ XRTM image processor\u003c\/h4\u003e\r\n\u003cp\u003eAlong with the new sensor and its unprecedented speed, the BIONZ XR image processing engine has also been newly developed and packs up to 8x more processing power. With a future-oriented architecture, it delivers high quality images faster for superlative still and video expression, as well as dramatically improved camera interface responsiveness.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eStunning AF performance even at 4K 120p\u003c\/h4\u003e\r\n\u003cp\u003eThe new Exmor R full-frame image sensor and revolutionary BIONZ XR image processing engine deliver always-active pinpoint AF for astonishing detail in both space and time, and stunning 4K movies even at 120 frames per second or in slow motion. With the resolution and depth of field only possible from a full-frame sensor, the results are spectacular. For know more about all sony alpha camera please visit UBMS Dubai showroom. \u003c\/p\u003e\r\n\r\n\u003ch4\u003e10-bit 4:2:2 recording\u003c\/h4\u003e\r\n\u003cp\u003eRecord right on the camera with the amazing richness of 10-bit depth and 4:2:2 colour sampling, for far greater flexibility in image grading, post-processing and compositing.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eAll-Intra encoding available\u003c\/h4\u003e\r\n\u003cp\u003eAs well as Long GOP, All-Intra encoding is now provided. This encodes every frame independently at bitrates up to 600Mbps, to capture complex motions more accurately for recording on either internal or external media, and allow more efficient editing workflows.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eSuperior quality and smaller files with XAVC HS\u003c\/h4\u003e\r\n\u003cp\u003eThe new XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding, for superior image quality and smaller file sizes\u003c\/p\u003e\r\n\r\n\u003ch4\u003eSony's renowned sensitivity delivers expanded ISO 409600\u003c\/h4\u003e\r\n\u003cp\u003eThe renowned sensitivity of the series scales new heights, with an expanded ISO range for movies from 80 to a remarkable 409600 (standard range 80 - 102400). With advanced light-gathering and output optimisation, the 12.1-megapixel2 full-frame sensor achieves low noise throughout the sensitivity range, and can capture usable images in near total darkness. Looking for Sony A7S III price in Dubi, UAE ? UBMS can provide best price and fast delivery . \u003c\/p\u003e\r\n\r\n\u003ch4\u003eS-Log3 gamma, S-Gamut3.Cine gamut as on pro camcorders\u003c\/h4\u003e\r\n\u003cp\u003eThe S-Log3 gamma curve and S-Gamut3.Cine colour gamut, shared with pro camcorders, provide wider dynamic range and easier colour matching for smoother post-production workflows. \u003c\/p\u003e\r\n\r\n\u003ch4\u003eHLG (Hybrid Log-Gamma)\u003c\/h4\u003e\r\n\u003cp\u003eHLG (Hybrid Log Gamma) simplifies HDR production, producing footage for HLG-compatible BRAVIA TVs on the camera with no complex post-production, and smooth gradations from the 10-bit colour depth.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eImage quality improvements\u003c\/h4\u003e\r\n\u003cp\u003eThe new BIONZ XR image processing engine delivers improvements in colour reproduction, stability against different light sources, natural tonal gradation and roll-off, and reduced rolling shutter.\u003c\/p\u003e\r\n\r\n\u003ch4\u003e16-bit RAW HDMI output\u003c\/h4\u003e\r\n\u003cp\u003eFor demanding post-production workflows, 16-bit RAW output is available via HDMI connection to compatible external recorders while XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K, and proxy files are simultaneously captured in-camera.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eEfficient editing through proxy recording\u003c\/h4\u003e\r\n\u003cp\u003eWhile recording high-bitrate 4K movies, HD proxies (in 8 or 10-bit depth) can be generated in-camera. Editing the smaller proxy files reduces computer load and speeds up workflow prior to final 4K delivery.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eFast Hybrid AF for accuracy and tenacity\u003c\/h4\u003e\r\n\u003cp\u003eThe wide-area AF uses intelligent tracking and on-sensor phase-detection covering most of the frame. The result is that every bit of supremely accurate and tenacious AF performance is extracted in combination with high-quality E-mount lenses, even when shooting moving subjects at shallow depths-of-field in 4K and at 120p frame rates.\u003c\/p\u003e\r\n\r\n\u003ch4\u003ePowerful focus control for solo shooters\u003c\/h4\u003e\r\n\u003cp\u003eWith AF Transition Speed selectable over 7 levels, and AF Subject Shift Sensitivity over 5 levels, you can better convey your creative intentions when switching subjects or, for example, rack focusing. A simple touch can temporarily activate AF even during manual focus operation.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eReal-time Eye AF for movies\u003c\/h4\u003e\r\n\u003cp\u003eReal-time Eye AF uses AI to ensure pinpoint focusing precision for eyes, with performance now improved by 30% on profile or partially-obscured faces. Tenacious eye tracking lets you concentrate on composition even with a shallow focus depth. \u003c\/p\u003e\r\n\r\n\u003ch4\u003eReal-time Tracking with intuitive touch operation\u003c\/h4\u003e\r\n\u003cp\u003eReal-time Tracking analyses subject colour, pattern, depth, and face information to track the subject. Touch Tracking intuitively and automatically tracks a subject touched on the LCD screen. \u003c\/p\u003e\r\n\r\n\u003ch4\u003eIn-body 5-axis image stabilisation\u003c\/h4\u003e\r\n\u003cp\u003eA highly accurate image stabilisation unit and gyro-sensor are provided, delivering 5-axis optical image stabilisation.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eActive Mode for hand-held shooting\u003c\/h4\u003e\r\n\u003cp\u003eThe new Active Mode provides increased stabilisation for movie shooting. To preserve image quality, the BIONZ XR processor accurately measures camera shake and compensates optically. This makes stable video possible even when shooting hand-held where space restraints prevent gimbal use, while walking, and at 4K resolution\u003c\/p\u003e\r\n\r\n\u003ch4\u003eDigital audio interface for clear sound recording\u003c\/h4\u003e\r\n\u003cp\u003eA digital audio interface added to the Multi Interface (MI) Shoe allows direct 24-bit input. Available settings are 48kHz\/16-bit 2-ch, and by using the optional XLR-K3M adaptor kit, 48kHz\/24-bit 2-ch and 48kHz\/24-bit 4-ch.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eUnique heat dissipation, for dependable recording\u003c\/h4\u003e\r\n\u003cp\u003eA unique Sony Σ (sigma) shaped graphite heatsink is built into the image stabilisation unit. This dissipates heat 5x more effectively for extended recording time, without interfering with image stabilisation\u003c\/p\u003e\r\n\r\n\u003ch4\u003eMovie-shooting comfort\u003c\/h4\u003e\r\n\u003cp\u003eResponding to feedback from professional users, the MOVIE button has been moved to the top face for improved operability in any shooting position. Mode dial ordering and speed of switching have also been improved.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eHigh ISO sensitivity\u003c\/h4\u003e\r\n\u003cp\u003eWith an amazingly wide standard ISO range of 80-102400 (expandable to 40-409600 for stills), the α7S III offers incredible creative opportunities. The newly-developed image sensor and image processing algorithms produce even cleaner images and more natural textures than the previous α7S II model, even when shooting in near total darkness.\u003c\/p\u003e\r\n\r\n\r\n\u003ch4\u003eFast Hybrid AF for stills\u003c\/h4\u003e\r\n\u003cp\u003eThe Fast Hybrid AF system combines speed and precision. With 759 focal plane phase-detection sensors and 425 contrast-detection points distributed across most of the image area, the α7S III quickly finds and tracks your subject throughout the frame.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eOutstanding continuous shooting performance\u003c\/h4\u003e\r\n\u003cp\u003eUse your choice of mechanical or electronic shutter for continuous burst shooting, with AF\/AE tracking, at up to 10fps. Capture decisive moments with over 1000 frames of continuous uncompressed RAW shooting possible.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eHighly-sensitive AF for low-light focusing\u003c\/h4\u003e\r\n\u003cp\u003eAF algorithm advances have allowed the α7S III to achieve autofocus in lighting conditions as dim as EV-6, where subjects are barely even visible with the naked eye.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eStill-image quality advances through new sensor and engine\u003c\/h4\u003e\r\n\u003cp\u003eThe newly-developed image sensor and image processing engine deliver improvements in colour reproduction, particularly of skin tones, and texture depiction in still images. \u003c\/p\u003e\r\n\r\n\u003ch4\u003eNew HEIF format and HLG image capture modes\u003c\/h4\u003e\r\n\u003cp\u003eThe HEIF image file format is supported, offering better image quality and greater compression efficiency than JPEG, plus 10-bit colour. High Dynamic Range still images can also be captured in HLG mode for viewing on compatible TVs.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eTwo CFexpress Type A-compatible media slots\u003c\/h4\u003e\r\n\u003cp\u003eBoth card slots support both ultra-fast CFexpress Type A cards, allowing high-bitrate recording and fast buffer clearance, and SDXC UHS-II cards. Parallel and Relay recording are also available\u003c\/p\u003e\r\n\r\n\u003ch4\u003eVari-angle LCD monitor for comfortable movie shooting\u003c\/h4\u003e\r\n\u003cp\u003eThe variable-angle 1.44 million-dot 3.0-type touch screen features a side-open design, for flexible positioning and improved visibility when mounting on gimbals or rigs.\u003c\/p\u003e\r\n\r\n\r\n\u003ch4\u003e9.44 million-dot high-definition electronic viewfinder\u003c\/h4\u003e\r\n\u003cp\u003eThe new EVF offers resolution, contrast and colour unlike anything in its class. It also offers world-leading 0.9x finder magnification, a 41° diagonal field of view, and a 25mm high eyepoint.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eAdvanced operability\u003c\/h4\u003e\r\n\u003cp\u003eThe menu structure has been redesigned to reflect feedback from both pro photographers and videographers. Camera settings are now more intuitive and the camera is more responsive to setting changes.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eIntuitive touch operation\u003c\/h4\u003e\r\n\u003cp\u003eThe menu screen can be operated by touch, while the playback screen features swiping, and pinch-to-zoom. Operability of the touch functions when shooting has also been improved.\u003c\/p\u003e\r\n\r\n\u003ch4\u003e5GHz Wi-Fi compatible\u003c\/h4\u003e\r\n\u003cp\u003eAs well as 2.4GHz, 5GHz Wi-Fi® connectivity is provided for remote operation, wireless preview, and faster and more stable data transfer of both still images and video.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eWired LAN connectivity\u003c\/h4\u003e\r\n\u003cp\u003eFor complex, interference-prone environments, or higher bandwidth needs, 1000BASE-T wired LAN connectivity is available by connecting a compatible USB-Ethernet adaptor cable to the camera’s USB Type C® port.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eRemote preview and shooting\u003c\/h4\u003e\r\n\u003cp\u003eEither wired or wireless remote shooting is available from a PC, or from a mobile device with Imaging Edge MobileTM installed, for more efficient workflows and shooting in challenging environments.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eImaging Edge DesktopTM\u003c\/h4\u003e\r\n\u003cp\u003eElevate your photography with Imaging Edge Desktop applications. Use \"Remote\" to control and monitor shooting live on your PC screen; \"Viewer\" to quickly preview, rate, and select photos from large image libraries; and \"Edit\" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eCapture One for Sony\u003c\/h4\u003e\r\n\u003cp\u003eCapture One Express (for Sony) is free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) is also available for even more editing tools and tethered shooting capability.\u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825951711518,"sku":"ILCE-7SM3","price":11413.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_alpha_a7s_iii_mirrorless_digital_camera_body_only_V4mEa.jpg?v=1749085382"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-with-28-60mm-lens-black","title":"Sony Alpha a7C Mirrorless Digital Camera with 28-60mm Lens (Black)","description":"\u003cp\u003eSony has recently launched its new Alpha a7C mirrorless camera, which is the world's smallest and lightest full-frame camera. It is designed for creators who demand a high-performance camera that can be carried around easily. With its compact size and excellent performance, the Sony a7C is a great choice for travel, street, and vlogging.\u003c\/p\u003e\r\n\u003cp\u003eOne of the key advantages of the Sony a7C is its 28-60mm lens, which is included in the camera kit. This lens is perfect for capturing a wide range of subjects, from landscapes to portraits. It is also lightweight and compact, which makes it easy to carry around. The 28-60mm lens is a versatile zoom lens that covers a wide range of focal lengths, making it an excellent all-around lens for everyday use.\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7C features a 24.2-megapixel Exmor R CMOS sensor, which provides excellent image quality and low light performance. It also has a powerful BIONZ X image processor, which allows for fast and accurate autofocus, and the ability to shoot at up to 10 frames per second. The camera also supports 4K video recording at up to 30 frames per second, making it a great choice for content creators who demand high-quality video.\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7C has a compact and ergonomic design, which makes it easy to hold and operate. It features a tiltable LCD touchscreen, which makes it easy to compose shots from different angles. The camera also has built-in Wi-Fi and Bluetooth connectivity, which allows you to transfer photos and videos to your smartphone or tablet, and to control the camera remotely.\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7C also features in-body image stabilization, which provides up to five stops of shake reduction. This is particularly useful when shooting in low light or when using longer focal lengths. The camera also has a high-resolution electronic viewfinder, which provides a clear and detailed view of your subject.\u003c\/p\u003e\r\n\u003cp\u003eAnother advantage of the Sony a7C is its compatibility with a wide range of lenses. As a full-frame camera, it is compatible with all Sony E-mount lenses, as well as other lenses with the appropriate adapter. This gives you the flexibility to choose the lens that best suits your needs and shooting style.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of performance, the Sony a7C is an excellent camera that delivers high-quality images and video. Its compact size and lightweight design make it easy to carry around, while its advanced features and controls make it a great choice for experienced photographers and videographers.\u003c\/p\u003e\r\n\u003cp\u003eIf you're looking for a versatile and high-performance camera that is easy to carry around, then the Sony a7C is definitely worth considering. Whether you're a professional photographer, a vlogger, or just someone who loves to capture great images and videos, the Sony a7C has everything you need to take your photography and videography to the next level.\u003c\/p\u003e\r\n\u003ch4\u003eSummary\u003c\/h4\u003e\r\n\u003cp\u003eThe Sony Alpha a7C is a revolutionary full-frame camera that offers exceptional performance and versatility. At UBMS, the official distributor of Sony professional cameras in UAE, we offer a wide range of Sony cameras and have more than 20 years of experience in the broadcasting field. Our Dubai showroom is the perfect place to test and purchase the a7C, and with free shipping available in UAE, it has never been easier to own this incredible camera. UBMS is the top destination for all Sony mirrorless cameras, and our commitment to quality and customer satisfaction is unmatched in the industry.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825979695390,"sku":"ILCE-7CL\/BQ","price":7563.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_alpha_a7c_mirrorless_digital_camera_with_28_60mm_lens_black_XvoGn.jpg?v=1749087352"},{"product_id":"sony-fx3-full-frame-cinema-camera-ilme-fx3","title":"Sony FX3 Full-Frame Cinema Camera ILME-FX3","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FX3 Full-Frame Cinema Camera,ilme fx3, black Overview\u003c\/h3\u003e\r\n\u003cp\u003eSony's FX3 Cinema Line camera brings the visions of passionate content creators to life. Cinematic expression is matched with reliable performance and streamlined operation to serve the needs of today's creative community. Compact and lightweight, it's easy to carry and handle. Sony FX3 combines everything videographers love about Sony’s video capabilities in the Sony Alpha lineup with a new body optimized for videography. \u003c\/p\u003e\r\n\u003ch4\u003eFull-frame image capture even in dim light\u003c\/h4\u003e\r\n\u003cp\u003eThe FX3's full-frame image sensor is coupled with innovative light-gathering techniques to let you capture clear and usable images even in dim light. The standard ISO sensitivity of 80–102400 for movies is expandable all the way up to 409600. Unlock the world of professional cinema with new sony FX3. UBMS is the authorized dealer of sony cameras and cine cameras, you can buy Sony FX3 From UBMS. ILME-FX3 is smallest from sony cinema line.\u003c\/p\u003e\r\n\u003ch4\u003eWide dynamic range, wider creative expression\u003c\/h4\u003e\r\n\u003cp\u003eThe FX3 offers an exceptional 15+ stops1 of dynamic range to handle settings ranging from well-lit interiors and outdoors in mid-day to morning and evening shots. Capture every nuance, and allow for unprecedented cinematic freedom in color grading. Looking for a Sony FX3 price, contact UBMS. We can provide the best price and fast delivery for Sony Fx3.\u003c\/p\u003e\r\n\u003ch4\u003eStunning bokeh and full-frame creativity\u003c\/h4\u003e\r\n\u003cp\u003eCapture the scene in cinematic 4K resolution, with the shallow depth of field, stunning bokeh, and cinematic freedom made possible with a full-frame sensor.\u003c\/p\u003e\r\n\u003ch4\u003eCinematic color science of S-Cinetone™\u003c\/h4\u003e\r\n\u003cp\u003eS-Cinetone color, developed for Sony's acclaimed FX9, is the default look on the FX3 for cinematic expression. It's precisely tuned to meet the requirements of today's content creators, with rich color and natural skin tones that match other Cinema Line cameras without grading.\u003c\/p\u003e\r\n\u003ch4\u003e4K 120fps with every frame in focus\u003c\/h4\u003e\r\n\u003cp\u003eEven at high frame rates, detailed 4K imagery is captured thanks to the FX3's high-precision AF and high-speed readout capabilities. Slow and Quick (S\u0026amp;Q) mode gives you full control over the shooting frame rate, for beautiful motion sequences at up to 5x slow motion (with 24p output). ILME-FX3 can buy from UBMS\u003c\/p\u003e\r\n\u003ch4\u003e10-bit S-Log3 and HDR recording for smooth gradations\u003c\/h4\u003e\r\n\u003cp\u003eS-Log3 gamma curve and S-Gamut3.Cine enables shooting with high-quality color reproduction over a wide dynamic range, and they make it easy to match up footage with shots from other Cinema Line cameras during post-production. In addition, an HLG (Hybrid Log-Gamma) HDR picture profile enables direct HDR (HLG) playback on compatible TVs with no post-production. Looking for where to buy Sony FX3 , it will be available in UBMS Dubai Showroom.\u003c\/p\u003e\r\n\u003ch4\u003eSophisticated tracking AF for steady focus\u003c\/h4\u003e\r\n\u003cp\u003eSophisticated tracking features keep your subject in steady focus, so you can concentrate on composition. Real-time Eye AF ensures precise focus on the face and eyes, while Real-time Tracking is powered by Sony's unique AI-based subject recognition algorithms.\u003c\/p\u003e\r\n\u003ch4\u003eCommon FX3\/FX6\/a7S III Features\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eFull-frame, back-illuminated 12.1MP Exmor R CMOS sensor and BIONZ XR processor\u003c\/li\u003e\r\n\u003cli\u003eHigh-speed rates of 120p in 4K and 240p in HD\u003c\/li\u003e\r\n\u003cli\u003eDynamic range of 15+ stops\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eShared FX3\/FX6 Attributes\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eS-Cinetone, S-Log3, HLG, and Rec. 709 gamma options\u003c\/li\u003e\r\n\u003cli\u003eTally lamps on the front, side, and rear\u003c\/li\u003e\r\n\u003cli\u003eInternal fan to prevent overheating\u003c\/li\u003e\r\n\u003cli\u003eZoom lever\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eShared FX3\/A7S III Attributes\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003e5-axis in-body image stabilization\u003c\/li\u003e\r\n\u003cli\u003e16-bit raw output via HDMI\u003c\/li\u003e\r\n\u003cli\u003eS-Log2 gamma choice\u003c\/li\u003e\r\n\u003cli\u003e80 to 409,6000 ISO range (expanded)\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eImproved FX3 Features\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eComfortable, cage-free, handheld operation\u003c\/li\u003e\r\n\u003cli\u003eGreater than 1.6x battery runtime compared to a7S III\u003c\/li\u003e\r\n\u003cli\u003eUSB-PD power option for extended shooting times\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003e4K Full-Frame CMOS Exmor R Sensor\u003c\/h4\u003e\r\n\u003cp\u003eThe 12.1MP Exmor R sensor and BIONZ XR processor offer true cinematic expression with 10.2MP video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts.\u003c\/p\u003e\r\n\u003ch4\u003eS-Cinetone Color\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eDefault S-Cinetone color setting provides a softer-toned look with beautiful skin tone reproduction\u003c\/li\u003e\r\n\u003cli\u003eComplements your VENICE, FX9, or FX6 footage\u003c\/li\u003e\r\n\u003cli\u003eS-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2: support help to maintain rich gradation and color compatible with the range of Sony Cinema Line cameras\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eCinematic Recording \/ Frame Rate Options\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eUp to 600 Mb\/s XAVC S-I ALL-I H.264 codec recording\u003c\/li\u003e\r\n\u003cli\u003eXAVC HS codec recording with H.265 encoding for lower bit rates in Long GOP\u003c\/li\u003e\r\n\u003cli\u003eInternal 10-bit 4:2:2 recording to CFexpress Type A or SD memory cards\u003c\/li\u003e\r\n\u003cli\u003eExternal, 16-bit raw,10-bit 4:2:2 output via HDMI type-A port\u003c\/li\u003e\r\n\u003cli\u003e8-bit XAVC S or 10-bit XAVC HS proxy capture\u003c\/li\u003e\r\n\u003cli\u003e10-bit, 4:2:2 color available in all formats including HLG\u003c\/li\u003e\r\n\u003cli\u003eFull-frame UHD 4K high-speeds up to 120p\u003c\/li\u003e\r\n\u003cli\u003eS35 HD high-speed rates up to 240p\u003c\/li\u003e\r\n\u003cli\u003eUp to 5x slow-motion rates\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eCompact Design \/ Ergonomic Operation\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eFlexible, streamlined, 5 x 3 x 3\" form\u003c\/li\u003e\r\n\u003cli\u003e3\" LCD with 1,440,000-dot resolution tilts for optimal viewing\u003c\/li\u003e\r\n\u003cli\u003eCan be used with or without a cage\u003c\/li\u003e\r\n\u003cli\u003eRight-handed controls feature placement consistent with the rest of the Cinema Line\u003c\/li\u003e\r\n\u003cli\u003eFive 1\/4\"-20 accessory threads on the FX3 body plus two on the top handle\u003c\/li\u003e\r\n\u003cli\u003eIntuitive touchscreen menu\u003c\/li\u003e\r\n\u003cli\u003eCustomizable buttons for assigning 15 controls and up to 140 menu items\u003c\/li\u003e\r\n\u003cli\u003eTally (record) lights are easily viewable on the top, front, and rear of the camera\u003c\/li\u003e\r\n\u003cli\u003eDual CFexpress Type A\/SD slots\u003c\/li\u003e\r\n\u003cli\u003eRelay, simultaneous, and backup recording\u003c\/li\u003e\r\n\u003cli\u003eCustomizable zoom setting plus Clear Image Zoom\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eDetachable XLR Adapter Handle\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eTop handle with two XLR\/3.5mm TRS combo audio inputs\u003c\/li\u003e\r\n\u003cli\u003eMicrophone holder and 3.5mm mic input\u003c\/li\u003e\r\n\u003cli\u003eDigital audio with up to 4-channel, 24-bit recording\u003c\/li\u003e\r\n\u003cli\u003eContoured for comfortable low-angle shooting\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eFast Hybrid \/ Phase Detection Autofocus\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eMultiple autofocusing modes are designed for solo shooting\u003c\/li\u003e\r\n\u003cli\u003eFast Hybrid AF uses 627 points to cover approximately 89% of the image frame\u003c\/li\u003e\r\n\u003cli\u003eReal-Time Eye AF, Eye and Face Detection, and subject Touch Tracking\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eDurable Build \/ Enhanced Operating\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eAn integrated cooling fan and a heat-dissipating design enable uninterrupted recording up to 4K60\u003c\/li\u003e\r\n\u003cli\u003eMagnesium-alloy chassis and shell\u003c\/li\u003e\r\n\u003cli\u003eSealed against inclement weather and dust\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eWireless Connectivity\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eDual-band 2.4\/5 GHz wireless connectivity\u003c\/li\u003e\r\n\u003cli\u003eWired LAN link using the USB Type-C port and a separate adapter\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003ePost-Production Stabilization with E-Mount Lenses\u003c\/h4\u003e\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eSony's Catalyst Prepare\/Browse software uses shake metadata to stabilize your image\u003c\/li\u003e\r\n\u003cli\u003eAdjustable balance between shake compensation and image area trimming\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eUnited Broadcast \u0026amp; Media Solutions is SONY authorized distributor. Contact United Broadcast \u0026amp; Media Solutions Dubai for Sony FX3 Full-Frame Cinema Camera.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826112700702,"sku":"ILME-FX3","price":14310.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/ilme-fx3.jpg?v=1749100403"},{"product_id":"sony-zv-e10-interchangeable-lens-vlog-camera-body-only-black","title":"Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)","description":"\u003cstyle\u003e#html-body [data-pb-style=EPU95XK]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"EPU95XK\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black) Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)\u003c\/strong\u003e is a compact and versatile camera designed specifically for vloggers, content creators, and influencers. Combining the power of a large APS-C sensor with mirrorless flexibility, the ZV-E10 elevates your creative potential by delivering superior image quality, a wide selection of lenses, and intuitive controls tailored for modern content creation. As a natural evolution of the ZV-1 concept, this camera is optimized for single-person productions, offering features like a vari-angle screen, directional microphone, and specialized shooting modes such as Background Defocus and Product Showcase. Whether you're filming yourself, capturing product reviews, or live streaming, the ZV-E10 ensures professional-grade results with ease.\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"video\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/XcwGb0Dic9g\" data-element=\"video\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVlogging-Centric Design:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eRear 3.0\" 921.6k-dot touchscreen LCD with a side flip-out design for effortless front-facing recording.\u003c\/li\u003e\r\n            \u003cli\u003eDirectional 3-capsule microphone integrated into the top plate for accurate forward-directional audio capture.\u003c\/li\u003e\r\n            \u003cli\u003eIncluded wind screen adapter reduces noise during outdoor recordings.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eAdvanced Audio Options:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003e3.5mm microphone and headphone ports for enhanced audio recording capabilities.\u003c\/li\u003e\r\n            \u003cli\u003eMulti Interface Shoe supports external microphones and accessories for improved sound quality.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eFront Tally Lamp:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eVisual indicator for recording status, complemented by an optional red border frame on the LCD display.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLive Streaming Capabilities:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eDirect USB connection to computers or mobile devices for seamless live streaming and video conferencing.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eSpecialized Shooting Modes:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003e\n\u003cstrong\u003eProduct Showcase Setting:\u003c\/strong\u003e Smoothly transitions focus between faces and objects for product reviews.\u003c\/li\u003e\r\n            \u003cli\u003e\n\u003cstrong\u003eFace-Priority AE:\u003c\/strong\u003e Automatically adjusts exposure to ensure well-lit faces in any lighting condition.\u003c\/li\u003e\r\n            \u003cli\u003e\n\u003cstrong\u003eSoft Skin Effect:\u003c\/strong\u003e Softens skin tones for a polished and natural look.\u003c\/li\u003e\r\n            \u003cli\u003e\n\u003cstrong\u003eBackground Defocus:\u003c\/strong\u003e Instantly switches to maximum aperture for shallow depth-of-field effects.\u003c\/li\u003e\r\n            \u003cli\u003e\n\u003cstrong\u003eActive SteadyShot:\u003c\/strong\u003e Combines optical and electronic stabilization for smooth handheld footage.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eImage Quality and Autofocus:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003e24.2MP APS-C Exmor CMOS sensor delivers smooth, detailed images with minimal noise and high sensitivity up to ISO 32000.\u003c\/li\u003e\r\n            \u003cli\u003e425-point Fast Hybrid AF system ensures fast, accurate focusing and subject tracking.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003e4K Video Recording:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eUHD 4K recording at up to 30p with full pixel readout and 6K oversampling for exceptional clarity and detail.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCompact and Portable Design:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eErgonomic right-hand grip and intuitive control layout for comfortable one-handed operation.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eWireless Connectivity:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eBuilt-in Bluetooth and Wi-Fi enable instant sharing of images and videos to mobile devices for direct posting online.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVlogging and Content Creation:\u003c\/strong\u003e Perfect for creating high-quality videos, product reviews, tutorials, and travel vlogs with ease.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eSocial Media:\u003c\/strong\u003e Optimized for vertical videos and seamless sharing on platforms like Instagram, TikTok, and YouTube.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLive Streaming:\u003c\/strong\u003e Doubles as a high-quality webcam for live broadcasts and video conferencing.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eTravel and Everyday Use:\u003c\/strong\u003e Compact and lightweight design makes it easy to carry and use in various environments.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCreative Projects:\u003c\/strong\u003e Cinematic shooting modes and advanced autofocus allow for artistic experimentation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eWhy Choose the Sony ZV-E10?\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)\u003c\/strong\u003e combines professional-grade features with user-friendly controls, making it an excellent choice for both beginner and experienced content creators. Its large APS-C sensor, intelligent autofocus system, and specialized shooting modes ensure high-quality results with minimal effort. Whether you're shooting indoors or outdoors, the ZV-E10's compact build, superior audio capabilities, and intuitive interface make it a reliable companion for any project. With its seamless connectivity options and creative tools, it is also a great tool for engaging with audiences in real-time.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)\u003c\/strong\u003e is a purpose-built solution for modern content creators who prioritize portability, versatility, and performance. With its innovative features, intuitive controls, and professional-grade imaging technology, it empowers users to produce high-quality videos and photos effortlessly. Whether you're a beginner or an experienced creator, the Sony ZV-E10 is a dependable choice that meets the demands of today's dynamic content creation landscape.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black)\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black)\u003c\/strong\u003e is a sleek and retractable standard zoom lens designed to complement the ZV-E10's compact form factor. Offering a versatile equivalent zoom range of 24-75mm, this lens is ideal for a wide variety of shooting scenarios, from wide-angle landscapes to close-up portraits. The Power Zoom mechanism ensures smooth and precise zooming, while Optical SteadyShot image stabilization minimizes camera shake for sharper handheld footage. Whether you're capturing stills or videos, this lens delivers consistent performance and reliability, making it a perfect match for the ZV-E10's creative capabilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826166538526,"sku":"ILCZV-E10L\/B","price":2746.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_zv_e10_mirrorless_camera_with_16_50mm_lens_black_48rdm.jpg?v=1749106225"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003e\n\u003ca href=\"https:\/\/unitedbroadcast.com\/brand\/sony.html\"\u003eSony\u003c\/a\u003e Alpha a7 IV(ILCE-7M4) Mirrorless Digital Camera Overview\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7 IV (7M4) is an all-arounder that does double duty with strong stills and video performance. It's an advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\r\n\u003ch3\u003eSensor and Processor\u003c\/h3\u003e\r\n\u003cp\u003eThe newly developed \u003cstrong\u003e33MP Exmor R BSI CMOS full-frame sensor\u003c\/strong\u003e features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200.\u003c\/p\u003e\r\n\u003cp\u003eSony 7M4 uses the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\r\n\u003cp\u003eWhen discussing the shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\r\n\u003ch4\u003eVideo Recording\u003c\/h4\u003e\r\n\u003cp\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/p\u003e\r\n\u003cp\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit. The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\r\n\u003ch4\u003eFast Hybrid AF System\u003c\/h4\u003e\r\n\u003cp\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\r\n\u003cp\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/p\u003e\r\n\u003cp\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/p\u003e\r\n\u003ch4\u003eBody Design, Connectivity, and Streaming\u003c\/h4\u003e\r\n\u003cp\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003c\/p\u003e\r\n\u003cp\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePorts\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/p\u003e\r\n\u003cp\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/p\u003e\r\n\u003cp\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/p\u003e\r\n\u003cp\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/p\u003e\r\n\u003cp\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/p\u003e\r\n\u003cp\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e \u003cbr\u003e Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/p\u003e\r\n\u003cp\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Code: ILCE-7M4\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826223554846,"sku":"ILCE-7M4","price":8078.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_alpha_a7_iv_mirrorless_digital_camera_body_only_R9Iei.jpg?v=1749110482"},{"product_id":"hollyland-cosmo-c1-sdi-hdmi-wireless-video-transmission-system","title":"Hollyland Cosmo C1 SDI\/HDMI Wireless Video Transmission System","description":"\u003cp\u003eThe Cosmo C1 SDI\/HDMI Wireless Video Transmission System from Hollyland allows you to transmit up to 1080p60 video via HDMI\/SDI inputs up to 1000' line-of-sight with a low 40 ms latency to an HDMI or dual SDI outputs. The transmitter offers one HDMI input, one SDI input, and one SDI loop-through output, and the receiver offers two SDI outputs and one HDMI output.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe system operates on the 5 GHz frequency band and is encrypted to prevent video leakage. The system supports smart channel selection, allowing the system to choose the cleanest channel for transmission. It also supports UVC pull streaming. Both units also feature a bright, easy-to-read OLED display. Each unit is designed to be powered via an L-series battery plate, by the included D adapter, or with an optional USB power supply via the USB Type-C port. Four standard antennas and two mushroom antennas are supplied for the receiver and transmitter.\u003c\/p\u003e\r\n\r\n\u003cb\u003eKey Features\u003c\/b\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eTransmit up to a 1080p60 HDMI\/SDI signal to an HDMI or dual SDI outputs\u003c\/li\u003e\r\n\r\n\u003cli\u003e1000' line-of-sight, uncompressed transmission with a low 40 ms latency\u003c\/li\u003e\r\n\r\n\u003cli\u003eAES-128 encryption to prevent video leakage\u003c\/li\u003e\r\n\r\n\u003cli\u003eSmart channel selection\u003c\/li\u003e\r\n\r\n\u003cli\u003eSupports UVC pull streaming\u003c\/li\u003e\r\n\r\n\u003cli\u003eSDI loop-through output on transmitter\u003c\/li\u003e\r\n\r\n\u003cli\u003e5 GHz frequency band\u003c\/li\u003e\r\n\r\n\u003cli\u003eOLED screen\u003c\/li\u003e\r\n\r\n\u003cli\u003eUSB Type-C power input option\u003c\/li\u003e\r\n\r\n\u003cli\u003eL-series battery plates on back of each unit\u003c\/li\u003e\r\n\r\n\u003cli\u003ePower with included DC adapter or with optional USB adapter\u003c\/li\u003e\r\n\r\n\r\n\u003c\/ul\u003e\r\n\r\n","brand":"Hollyland","offers":[{"title":"Default Title","offer_id":49826226471198,"sku":"Cosmo C1","price":2021.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/hollyland_cosmo_c1_sdi_hdmi_wireless_video_transmission_system_DSz9Q.jpg?v=1749111082"},{"product_id":"hollyland-solidcom-c1-6s-full-duplex-wireless-dect-intercom-system-with-6-headsets-1-9-ghz","title":"Hollyland Solidcom C1-6S Full-Duplex Wireless DECT Intercom System with 6 Headsets (1.9 GHz)","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Hollyland Solidcom C1-6S is a full-duplex wireless DECT intercom system engineered to provide clear audio and all-day wearing comfort in a true-wireless design with no bodypack or hub required. This configuration includes 6 single-sided headsets, 1 master and 5 remote units, along with rechargeable batteries, a charger, and accessories. The system uses DECT 6.0 encryption and dual antenna technology to ensure secure and reliable transmission at a range of up to 1000'—making it well suited for a variety of applications including film production, concerts, and public events.\u003c\/p\u003e\r\n\r\n\u003cb\u003eTrue-Wireless Self-Contained Headset for 2-Way Communication\u003c\/b\u003e\r\n\u003cp\u003eWith no belt pack or base station, the C1 offers a highly portable and hands-free coordinating experience for media production teams and others looking for real-time, non-blocking voice communication in socially distanced working scenarios at distances up to 1000'.\u003c\/p\u003e\r\n\r\n\u003cb\u003eWide Frequency Response for Precise Coordination\u003c\/b\u003e\r\n\u003cp\u003eThe Solidcom C1 offers a 150 Hz to 7 kHz frequency response and premium acoustic echo cancellation (AEC) to ensure clear intelligible audio for effective teamwork. The directional mic captures the speaker's voice precisely while minimizing unwanted background sound, making conversations easier even in noisy environments.\u003c\/p\u003e\r\n\r\n\u003cb\u003eReady to Use Right Out of the Box\u003c\/b\u003e\r\n\u003cp\u003eThe headsets pair up automatically, and tactile volume buttons allow for fast adjustments—making the system easy to operate. The microphone boom on each headset rotates 360°, allowing for left or right orientation. Rotating the boom arm up or down conveniently mutes the mic when not in use. An LED indicates the system is working and warns you when the battery is low.\u003c\/p\u003e\r\n\r\n\u003cb\u003eEnhanced Stability and Security with DECT 6.0\u003c\/b\u003e\r\n\u003cp\u003eBuilt on the powerful DECT 6.0 platform and featuring a dual-antenna diversity scheme, the Solidcom C1 can prevent people outside the system from hearing your conversation with encryption technology and provides stable and reliable transmission with doubled user capacity on the communication channel.\u003c\/p\u003e\r\n\r\n\u003cb\u003eRechargeable Batteries + Charging Station\u003c\/b\u003e\r\n\u003cp\u003eEach headset runs on a single rechargeable battery. The amount of battery time in the master headset depends on the number of following headsets in use; with 5 remote headsets connected, the battery will last for approximately 5 hours; with 3 following headsets in use, the battery life is 6 hours. Each remote headset with last for up to 10 hours on a single battery charge. Each battery fully recharges in 2.5 hours and a battery charging station, USB cable, and AC adapter are included.\u003c\/p\u003e\r\n\r\n\u003cb\u003eExpandable System\u003c\/b\u003e\r\n\u003cp\u003eThe Solidcom C1 system allows you to link up to 5 remote headsets to the master headset without using a hub. The C1 HUB base (available separately) allows up to 8 headsets to be used at once. Up to 3 hubs can be cascaded with a standard RJ45 cable, allowing for up to 24 headsets to be used at the same time. The HUB also offers additional features including A\/B grouping and an announce key that mutes all the headsets for emergency messages from the HUB base.\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003c\/div\u003e","brand":"Hollyland","offers":[{"title":"Default Title","offer_id":49826267955486,"sku":"Solidcom C1-6S","price":4354.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/hollyland_solidcom_c1_6s_full_duplex_wireless_dect_intercom_system_with_6_headsets_1_9_ghz_x4rKk.jpg?v=1749094331"},{"product_id":"sony-fx30-digital-cinema-camera","title":"Sony FX30 Digital Cinema Camera","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FX30 Digital Cinema Camera Overview\u003c\/h3\u003e\r\n\u003cp\u003eSony FX30 (ILME-FX30) captures stunning images with 6K oversampling and a true cinematic look. Its compact size lets you take it anywhere, and sophisticated AF and stabilisation features let you concentrate on composition, not the complexity of crews and rigging.\u003c\/p\u003e\r\n\u003cp\u003eSony's acclaimed line-up of Cinema Line cameras sets the standard for filmmaking, with beautiful cinematic imagery, high performance and highly efficient workflow. Enjoy hassle-free shooting with S-Cinetone™ or S-Log3 for high level grading plus numerous other features. The compact FX30 makes filmmaking more accessible than ever for up-and-coming creators. \"Leap into the world of filmmaking\"\u003c\/p\u003e\r\n\u003cp\u003eThe Sony FX30's S-Cinetone picture profile gives you a beautiful cinematic look straight out of the camera. Features like Dual Base ISO and Cine EI are designed to provide gorgeous images for cinematic shooting and workflow.\u003c\/p\u003e\r\n\u003ch3\u003eCinematic Expression\u003c\/h3\u003e\r\n\u003cp\u003e\u003cstrong\u003e26MP APS-C\/Super 35mm Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e The FX30's advanced imaging system is on par with other options in Sony's Cinema Line-capturing detailed 10-bit UHD 4K imagery at up to 120 fps-giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003c\/p\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003e\r\n    \u003cp\u003eHigh-sensitivity recording at up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/p\u003e\r\n  \u003c\/li\u003e\r\n  \u003cli\u003e\r\n    \u003cp\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/p\u003e\r\n  \u003c\/li\u003e\r\n  \u003cli\u003e\r\n    \u003cp\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/p\u003e\r\n  \u003c\/li\u003e\r\n  \u003cli\u003e\r\n    \u003cp\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/p\u003e\r\n  \u003c\/li\u003e\r\n  \u003cli\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD up to 240 fps.\u003c\/li\u003e\r\n  \u003cli\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProfessional Picture Control\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003c\/p\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural midtones, soft colors, and smooth highlight rolloff.\u003c\/li\u003e\r\n  \u003cli\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\r\n  \u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\r\n  \u003cli\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eOperation for All Levels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Professional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003c\/p\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\r\n  \u003cli\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\r\n  \u003cli\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Enjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points spread across 90% of the image sensor.\u003c\/p\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/li\u003e\r\n  \u003cli\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/li\u003e\r\n  \u003cli\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off which can be used in post to create a stable shot.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eComprehensive Feature Set\u003c\/strong\u003e Plenty of Sony's cinema features have found their way into the FX30:\u003c\/p\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/li\u003e\r\n  \u003cli\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/li\u003e\r\n  \u003cli\u003eTally lights for easy indication that camera is recording.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eMetadata recorded includes:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/li\u003e\r\n  \u003cli\u003e\r\n    \u003cp\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/p\u003e\r\n  \u003c\/li\u003e\r\n  \u003cli\u003e\r\n    \u003cp\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/p\u003e\r\n  \u003c\/li\u003e\r\n  \u003cli\u003e\r\n    \u003cp\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/p\u003e\r\n  \u003c\/li\u003e\r\n  \u003cli\u003e\r\n    \u003cp\u003eShot marks can be added to clips during or after recording for reference\u003c\/p\u003e\r\n  \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: ILME-FX30\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eUBMS is an authorized distributor of SONY in the UAE. Contact UBMS to get the best price for a Sony Fx30 Camera.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826280440094,"sku":"ILME-FX30B","price":6617.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fx30_digital_cinema_camera_jvML4.jpg?v=1749096081"},{"product_id":"hollyland-mars-4k-wireless-video-transmission-system","title":"Hollyland Mars 4K Wireless Video Transmission System","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Hollyland Mars 4K Wireless Video Transmission System is a professional-grade wireless video transmission system that provides real-time monitoring and transmission of high-quality 4K video signals. It is designed for applications such as filmmaking, live streaming, broadcasting, and video production.\u003c\/p\u003e\r\n\r\n\u003cp\u003eHere are some key features and specifications of the Hollyland Mars 4K Wireless Video Transmission System:\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cp\u003e1.Transmission Range: It offers a transmission range of up to 400ft (120m) without any interference, allowing for flexible shooting setups and remote monitoring.\u003c\/p\u003e\u003c\/li\u003e\r\n\r\n\u003cli\u003e\u003cp\u003e2.Video Resolution: The system supports video resolutions up to 4K, providing crisp and detailed video quality.\u003c\/p\u003e\u003c\/li\u003e\r\n\r\n\u003cli\u003e\u003cp\u003e3.Low Latency: With a latency of less than 0.1 seconds, it ensures real-time monitoring and reduces delays during live broadcasts or productions.\u003c\/p\u003e\u003c\/li\u003e\r\n\r\n\u003cli\u003e4.Multiple Device Support: The Mars 4K system supports up to three devices simultaneously, enabling multiple receivers to monitor the video feed at the same time.\u003c\/li\u003e\r\n\r\n\u003cli\u003e\u003cp\u003e5.HDMI and SDI Connectivity: It features both HDMI and SDI input\/output ports, allowing for compatibility with a wide range of cameras and other video equipment.\u003c\/p\u003e\u003c\/li\u003e\r\n\r\n\u003cli\u003e\u003cp\u003e6.Compact and Lightweight: The Mars 4K transmitter and receiver are compact and lightweight, making them easy to mount on cameras or other equipment without adding excessive bulk.\u003c\/p\u003e\u003c\/li\u003e\r\n\r\n\u003cli\u003e\u003cp\u003e7.App Control: The system can be controlled via a dedicated mobile app, providing convenient access to settings and monitoring options.\u003c\/p\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cp\u003eFlexible Monitoring Options: The Mars 4K transmitter is compatible with up to two receivers or four mobile devices with the app installed. Up to four mobile devices with the app installed allow a maximum of four parties (such as the director, producer, light control personnel, and audio personnel) on the site to monitor the shooting at the same time.\u003c\/p\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cp\u003eMultiple Power Supply Options: The Mars 4K supports a wide range of DC power options–6V to 16V, NP-F batteries, and USB Type-C chargers.\u003c\/p\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp style=\"text-align:center;\"\u003e\u003cimg class=\"br-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/hollyland-mars-4k-wireless-video-transmission-system-image-description-1.jpg?v=1748124647\" alt=\"Hollyland Mars 4k features\"\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Hollyland","offers":[{"title":"Default Title","offer_id":49826398601502,"sku":"Mars 4K","price":0.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/hollyland_mars_4k_wireless_video_transmission_system_sBeYj.jpg?v=1749103999"},{"product_id":"sony-a7c-ii-mirrorless-camera-black","title":"Sony a7C II Mirrorless Camera  (Body Only) - Black","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/unitedbroadcast.com\/brand\/sony.html\" target=\"_blank\"\u003eSony\u003c\/a\u003e a7C II camera builds upon the elegant design of its first-generation counterpart while introducing significant improvements in resolution, autofocus, image stabilization, and video capabilities. This all-black camera maintains its compact, everyday form factor, making it suitable for various scenarios. Key to its advanced imaging capabilities is the pairing of a 33.0MP full-frame Exmor R CMOS sensor with the powerful BIONZ XR processor. This combination facilitates remarkable feats, including 10-bit 4K video at 30 frames per second and a high-speed continuous shooting rate of 10 frames per second with reliable Auto Focus (AF) and Auto Exposure (AE) using either the mechanical or electronic shutter. The sensor's innovative back-illuminated structure enhances resolution without compromising sensitivity, resulting in impressive image quality.\u003c\/p\u003e\r\n\u003cp\u003eThe camera's ISO range spans from 100 to 51200, expandable to an extraordinary ISO 50-204800, enabling exceptional performance in low-light conditions with minimal noise and a broad dynamic range.\u003c\/p\u003e\r\n\u003cp\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/p\u003e\r\n\u003ch3 id=\"33-0mp-exmor-r-cmos-sensor-and-bionz-xr-processor\"\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/p\u003e\r\n\u003ch3 id=\"video-recording\"\u003eVideo Recording\u003c\/h3\u003e\r\n\u003cp\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg class=\"img-center\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/IMG_2072051_lmuje4.jpg?v=1748126881\" alt='alt \"Sony a7C\"' title=\"Sony a7C\"\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\r\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\r\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\r\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\r\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\r\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\r\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 id=\"ai-powered-autofocus-and-image-stabilization\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\r\n\u003ch4 id=\"vlog-friendly-ai-enhanced-framing\"\u003eVlog-Friendly AI-Enhanced Framing\u003c\/h4\u003e\r\n\u003cp\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\r\n\u003ch4 id=\"image-stabilization\"\u003eImage Stabilization\u003c\/h4\u003e\r\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\u003ch3 id=\"advanced-rendering\"\u003eAdvanced Rendering\u003c\/h3\u003e\r\n\u003cp\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eModel : ILCE-7CM2\/B\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826422194462,"sku":"ILCE-7CM2\/B","price":6936.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_a7c_ii_mirrorless_camera_body_only_black_Jo5yd.jpg?v=1749105958"},{"product_id":"sony-a7cr-mirrorless-camera-black","title":"Sony a7CR Mirrorless Camera (Body Only)-  Black","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003ePacked with processing and resolving power, Sony has stuffed the a7R V's 61MP full-frame sensor and BIONZ XR processor into its beefiest compact yet, the black a7CR Mirrorless Camera, putting professional image quality into a form factor optimized for all-day, everyday carry.\u003c\/p\u003e\r\n\u003cp style=\"max-width: 600px; float: left; margin: 0 45px 10px 0;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DO4DGR7dXDM?si=UkLXro1gLQx252Sj\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eImproved Processing Engine\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eModel: ILCE-7CR\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826422948126,"sku":"ILCE-7CR\/BQ","price":9984.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_a7cr_mirrorless_camera_body_only_black_q3XQN.jpg?v=1749105995"},{"product_id":"steadicam-steadimate-rs-aero-15-arm-and-aero-vest-kit-sdmrs-a15vk","title":"Steadicam Steadimate-RS Aero 15 Arm and Aero Vest Kit (SDMRS -A15VK)","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Tiffen Steadimate-RS Aero 15 Arm and Aero Vest Kit from Steadicam convert your DJI RS 2, RS 3, or RS 3 Pro handheld gimbal into a body-worn stabilizer system. This kit provides the gimbal yoke, post assembly, and balance stud from the Steadimate-RS, along with the required stabilizer arm and vest to complete your setup. The Aero 15 arm's load capacity of 15 lb and various 1\/4\"-20 threads on the Steadimate-RS give you flexibility with your gear configuration.\u003c\/p\u003e\r\n\u003cp\u003eFull pan capability and 3-axis stabilization combine for enhanced movement while reducing image bouncing. Eight balance weights and two weighted 15mm rods give you precise control over the system's balance. The Aero vest is adjustable and provides ample padding for maximum comfort. The entire system transfers the weight of your rig to your hips to reduce fatigue and extend shooting times.\u003c\/p\u003e\r\n\u003ch3 id=\"features-at-a-glance\"\u003eFeatures at a Glance\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDovetail mounting onto DJI RS 2, RS 3, and RS 3 Pro gimbals\u003c\/li\u003e\r\n\u003cli\u003eUltrasmooth pan-bearing design\u003c\/li\u003e\r\n\u003cli\u003e1\/4\"-20 mounting holes on the handle\u003c\/li\u003e\r\n\u003cli\u003eVertical T-slot channels on the post assembly for fast weight balance adjustment\u003c\/li\u003e\r\n\u003cli\u003e15mm stainless steel weighted rods with industry-standard 60mm spacing\u003c\/li\u003e\r\n\u003cli\u003eHandle has industry-standard 1\/2\" diameter for mounting post\u003c\/li\u003e\r\n\u003cli\u003eNo tools required for weight adjustment or removal from the gimbal\u003c\/li\u003e\r\n\u003cli\u003eIncludes two 8 oz and two 4 oz weights with 1\/4\"-20 screws and 1\/4\"-20 female threads\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eUBMS is an authorized Tiffen Steadicam distributor in the UAE\u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Tiffen","offers":[{"title":"Default Title","offer_id":49826561098014,"sku":"SDMRS-A15VK","price":4847.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/steadicam-steadimate-rs-aero-15-arm-and-aero-vest-kit-sdmrs-a15vk-3.jpg?v=1749103545"},{"product_id":"steadicam-steadimate-rs-gimbal-yoke-base-and-balance-stud","title":"Steadicam Steadimate-RS Gimbal Yoke, Base, and Balance Stud","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eSteadimate-RS Gimbal Yoke, Base, and Balance Stud from Steadicam is designed for the DJI RS 2, RS 3, and RS 3 Pro gimbal stabilizers, and it provides you with the tools needed to attach your gimbal to a body-worn system. A yoke with an integrated handle, a post assembly, and a balance stud attaches to your compatible motorized gimbal to then affix to a separately available vest and stabilizer arm.\u003c\/p\u003e\r\n\u003cp\u003eEight balance weights and two weighted 15mm rods give you precise control over the system's balance for improved x- and y-axis movement. Various 1\/4\"-20 threads on both the weights and integrated handle allow you to incorporate additional accessories into your gear configuration. Using the Steadimate-RS and its compatible arm and vest system transfers the weight of your rig to your hips to reduce fatigue and extend shooting times.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Tiffen","offers":[{"title":"Default Title","offer_id":49826561753374,"sku":"SDMRS-GIM","price":1373.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/steadicam-steadimate-rs-gimbal-yoke-base-and-balance-stud-1.jpg?v=1749103581"},{"product_id":"hollyland-solidcom-c1-4s-full-duplex-wireless-dect-intercom-system-with-4-headsets-1-9-ghz","title":"Hollyland Solidcom C1-4S Full-Duplex Wireless DECT Intercom System with 4 Headsets (1.9 GHz)","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Hollyland Solidcom C1-4S is a full-duplex wireless DECT intercom system engineered to provide clear audio and all-day wearing comfort in a true-wireless design with no bodypack or hub required. This configuration includes 4 single-sided headsets, 1 master and 3 remote units, along with rechargeable batteries, a charger, and accessories. The system uses DECT 6.0 encryption and dual antenna technology to ensure secure and reliable transmission at a range of up to 1000'—making it well suited for a variety of applications including film production, concerts, and public events.\u003c\/p\u003e\r\n\u003ch3\u003eTrue-Wireless Self-Contained Headset for 2-Way Communication\u003c\/h3\u003e\r\n\u003cp\u003eWith no beltpack or base station, the C1 offers a highly portable and hands-free coordinating experience for media production teams and others looking for real-time, non-blocking voice communication in socially distanced working scenarios at distances up to 1000'.\u003c\/p\u003e\r\n\u003ch3\u003eEnhanced Stability and Security with DECT 6.0\u003c\/h3\u003e\r\n\u003cp\u003eBuilt on the powerful DECT 6.0 platform and featuring a dual-antenna diversity scheme, the Solidcom C1 can prevent people outside the system from hearing your conversation with encryption technology and provides stable and reliable transmission with doubled user capacity on the communication channel.\u003c\/p\u003e\r\n\u003ch3\u003eWide Frequency Response for Precise Coordination\u003c\/h3\u003e\r\n\u003cp\u003eThe Solidcom C1 offers a 150 Hz to 7 kHz frequency response and premium acoustic echo cancellation (AEC) to ensure clear intelligible audio for effective teamwork. The directional mic captures the speaker's voice precisely while minimizing unwanted background sound, making conversations easier even in noisy environments.\u003c\/p\u003e\r\n\u003ch3\u003eReady to Use Right Out of the Box\u003c\/h3\u003e\r\n\u003cp\u003eThe headsets pair up automatically, and tactile volume buttons allow for fast adjustments—making the system easy to operate. The microphone boom on each headset rotates 360°, allowing for left or right orientation. Rotating the boom arm up or down conveniently mutes the mic when not in use. An LED indicates the system is working and warns you when the battery is low.\u003c\/p\u003e\r\n\u003ch3\u003eRechargeable Batteries + Charging Station\u003c\/h3\u003e\r\n\u003cp\u003eEach headset runs on a single rechargeable battery. The amount of battery time in the master headset depends on the number of following headsets in use; with 5 remote headsets connected, the battery will last for approximately 5 hours; with 3 following headsets in use, the battery life is 6 hours. Each remote headset will last for up to 10 hours on a single battery charge. Each battery fully recharges in 2.5 hours and a battery charging station, USB cable, and AC adapter are included.\u003c\/p\u003e\r\n\u003ch3\u003eExpandable System\u003c\/h3\u003e\r\n\u003cp\u003eWith its recent firmware upgrade, the Solidcom C1 system allows you to link up to 7 remote headsets to the master headset without using a hub. The C1 HUB base (available separately) allows up to 8 headsets to be used at once. Up to 3 hubs can be cascaded with a standard RJ45 cable, allowing for up to 24 headsets to be used at the same time. 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