{"title":"Mirrorless System Lenses","description":"","products":[{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony SEL24F14GM FE 24mm f\/1.4 GM Lens","description":"\u003cstyle\u003e#html-body [data-pb-style=CKKR9I8]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"CKKR9I8\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony FE 24mm f\/1.4 GM Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 24mm f\/1.4 GM\u003c\/strong\u003e is a fast and portable wide-angle lens that combines exceptional optical performance with a compact design, making it an ideal choice for photographers and videographers alike. Designed for Sony's full-frame E-mount cameras, this lens is part of the prestigious G Master series, delivering outstanding resolution, sharpness, and creative versatility. With its wide 24mm focal length and bright f\/1.4 maximum aperture, it excels in applications such as landscape photography, astrophotography, street shooting, and low-light scenarios.\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"video\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/y0jN0I0v9so\" data-element=\"video\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cbr\u003e\r\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eG Master Optical Performance:\u003c\/strong\u003e The lens is engineered to achieve exceptionally high resolution and sharpness by correcting a wide range of spherical and chromatic aberrations, ensuring stunning image quality across the frame.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eFast f\/1.4 Aperture:\u003c\/strong\u003e The wide maximum aperture allows for excellent performance in challenging lighting conditions while providing precise control over depth of field, making it perfect for both creative and technical applications.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003e11-Blade Rounded Diaphragm:\u003c\/strong\u003e Produces smooth, circular bokeh, enhancing the aesthetic quality of out-of-focus areas when using selective focus techniques.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e \r\n        \u003cul\u003e\r\n            \u003cli\u003eTwo XA (Extreme Aspherical) elements ensure superior surface precision, effectively controlling astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n            \u003cli\u003eThree extra-low dispersion (ED) elements minimize chromatic aberrations and color fringing, resulting in improved clarity and color accuracy.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Reduces surface reflections, flare, and ghosting, enhancing contrast and detail in strong lighting conditions.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eResponsive Autofocus:\u003c\/strong\u003e The Direct Drive Super Sonic wave Motor (DDSSM) AF system provides quick, quiet, and precise autofocus performance, while also enabling smooth manual focus control.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eIntuitive Controls:\u003c\/strong\u003e A focus hold button on the lens barrel offers tactile control and rapid access to select settings, while the physical aperture ring can be de-clicked for smooth, silent aperture adjustments—ideal for video applications.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eDurable Build:\u003c\/strong\u003e The lens features a dust- and moisture-sealed design, allowing reliable performance in inclement weather. Rubberized control rings improve handling in cold temperatures, and a fluorine-coated front element resists dust, moisture, and fingerprints, ensuring easy maintenance.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLandscape Photography:\u003c\/strong\u003e The wide 24mm perspective captures expansive scenes with exceptional clarity and sharpness.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eAstrophotography:\u003c\/strong\u003e The fast f\/1.4 aperture allows for stunning low-light performance, making it perfect for capturing the night sky.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eStreet Shooting:\u003c\/strong\u003e The compact and lightweight design makes it easy to carry all day, while the wide aperture ensures great performance in urban environments.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVideography:\u003c\/strong\u003e The de-clickable aperture ring and quiet autofocus system make it an excellent choice for professional video production.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLow-Light Photography:\u003c\/strong\u003e The bright f\/1.4 aperture ensures excellent performance in dimly lit environments, reducing the need for artificial lighting or high ISO settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eWhy Choose the Sony FE 24mm f\/1.4 GM?\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 24mm f\/1.4 GM\u003c\/strong\u003e stands out as a top-tier wide-angle lens that combines portability, speed, and G Master-level optical excellence. Its ability to deliver sharp, high-resolution images with beautiful bokeh and minimal distortion makes it a versatile tool for photographers and videographers. Whether you're capturing sweeping landscapes, dynamic street scenes, or cinematic videos, this lens ensures exceptional performance in any situation.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 24mm f\/1.4 GM\u003c\/strong\u003e is a remarkable lens that redefines what a wide-angle prime can achieve. Its combination of a wide focal length, fast aperture, and G Master optical precision makes it an indispensable tool for professionals and enthusiasts alike. With its robust build, intuitive controls, and stunning image quality, the FE 24mm f\/1.4 GM is a lens that inspires creativity and delivers outstanding results in any shooting scenario.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49824616349982,"sku":"SEL24F14GM","price":4556.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_24mm_f_1_4_gm_lens_ghSnJ.jpg?v=1749054625"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FE 70-200mm f\/2.8 GM OSS Lens Overview\u003c\/h3\u003e\r\n\u003cp\u003eSony FE 70-200mm f\/2.8 GM OSS boasting exceptional optics, intuitive handling, and outstanding speed in all aspects. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh, and the bright f\/2.8 constant maximum aperture and optical image stabilization also help to ensure sharp handheld shots in available lighting conditions.\u003c\/p\u003e\r\n\u003ch4\u003eRefined Telephoto Zoom\u003c\/h4\u003e\r\n\u003cp\u003eBoasting exceptional optics, intuitive handling, and outstanding speed in all aspects, the Sony FE 70-200mm f\/2.8 GM OSS takes its place as a reliable, go-to telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh, and the bright f\/2.8 constant maximum aperture and optical image stabilization also help to ensure sharp handheld shots in available lighting conditions.\u003c\/p\u003e\r\n\u003ch4\u003eG Master Optics\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n  \u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n  \u003cli\u003eNano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n  \u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n  \u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n  \u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eReliable Autofocus and Image Stabilization\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAdvanced double-linear and ring Super Sonic wave Motor system ensure fast, precise and accurate autofocus in both stills and video.\u003c\/li\u003e\r\n  \u003cli\u003eFloating elements system benefits image quality when working at the 3.15' minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\r\n  \u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL70200GM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825114161438,"sku":"SEL70200GM","price":6139.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_70_200mm_f_2_8_gm_oss_lens_hBYnI.jpg?v=1749059116"},{"product_id":"sony-e-pz-18-110mm-f-4-g-oss-lens","title":"Sony E PZ 18-110mm f\/4 G OSS Lens","description":"With a wide focal-length range and a constant f\/4 aperture in a compact form factor, the Sony E PZ 18-110mm f\/4 G OSS Lens offers videographers and cinematographers a versatile lens choice for lightweight operations. While the lens may seem small, it has professional features to back it up. The 18-110m focal-length range covers moderately wide to narrow angles-of-view. Sony's built-in Smooth Motion Optics leverage the internal mechanics of the lens to minimize focus breathing, focus shifting, and other anomalies that would otherwise be noticeable when adjusting the lens during recording.  Buy SELP 18110G from UBMS Dubai\r\n\r\n\r\nThe body of the lens sports separate focus, zoom, and iris rings for complete manual control. Just pull the focus ring back and full-time manual focus is engaged. The focus ring itself has built-in cinema-standard gearing for follow-focus compatibility. Zoom functionality can be operated both manually and electronically. The zoom ring is connected to the lens mechanically, so crash-zooms can be achieved without lag. Iris operation can be done automatically, or by rotating the iris ring. By disengaging the iris click switch, manual iris adjustments can be made smoothly.\r\n\r\nFor smaller, less robust cameras, a quick-release tripod foot is included. The foot secures towards the rear of the lens for tripod use. Alternatively, a conventional lens support can be attached near front of the lens for compatibility with rod-based lens supports. The filter thread will accept 95mm-diameter round filters and the included lens cap. A lens hood is also included for minimizing flare. The hood's shuttered design can be closed when the camera is not in use.\r\n\r\nSmooth Motion Optics\r\n\r\nSony's SMO (Smooth Motion Optics) design and construction minimizes optical shifts that can have a negative impact on image quality. Focus breathing is minimized by an internal focus mechanism, focus shift while zooming is eliminated by precise focus tracking adjustment, and axial shift is minimized by a constant-length design.\r\n\r\nVersatile Zoom Control\r\n\r\nIn addition to a smooth servo zoom, mechanical manual zoom ensures precise control with an immediate response. The desired angle of view can be accurately reached by preventing over or undershoot due to lag. Zoom ring direction can be easily switched as required, smooth, slow powered zoom is supported, and an inner zoom mechanism means that the length of the lens remains constant, regardless of focal length.\r\n\r\nProfessional Focusing Features\r\n\r\nThe focus ring slides back to quickly engage manual focusing. Cinema-standard MOD 0.8 gear teeth are built into the focus ring, enabling use of standard follow focuses without requiring cumbersome focus gear accessories.\r\n\r\nCompact Design\r\n\r\n\r\nThe lightweight form-factor of this lens contributes to the kind of mobility that active movie shooting demands. Small size and low weight can be advantageous when using gimbals and other types of support as well.\r\n\r\n\r\nOptical SteadyShot\r\n\r\nBuilt-in Optical SteadyShot (OSS) image stabilization helps to keep recorded images stable and free of excess blur in a wide range of handheld or locked-down shooting conditions involving camera movement.\r\n\r\nWeather Resistance\r\n\r\nA dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments and inclement weather. Shoot with confidence in light rain or windy conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825264566558,"sku":"SELP18110G","price":13413.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_pz_18_110mm_f_4_g_oss_lens_Rj6bH.jpg?v=1749061138"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony E PZ 18-105mm f\/4 G OSS Lens Overview\u003c\/h3\u003e\r\n\u003cp\u003eE PZ 18-105mm f\/4 G OSS Lens from Sony is designed for APS-C-format E-mount cameras, this lens offers an extremely versatile 27-157.5mm zoom range and has a constant f\/4 aperture for consistency through all focal lengths.Making this lens a great choice for both stills and video is the implementation of a power zoom mechanism and Handycam technology that provides smooth, quiet zooming and focusing. Also, it uses two extra-low dispersion elements and three aspherical elements to combat aberrations for crisp, clean images.\u003c\/p\u003e\r\n\r\n\u003cp\u003eOn top of these features, the lens is equipped with Optical SteadyShot image stabilization to help reduce the effects of camera shake, especially at longer focal lengths. The lens benefits from an internal focus design that ensures that the overall length of the lens does not change during focusing. Additionally, it offers a minimum focus distance of 1.5' and uses a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\u003cli\u003eA versatile mid-range zoom for APS-C-format E-mount cameras, this 18-105mm lens provides a wide-angle to short telephoto 27-157.5mm equivalent focal length that works for anything from vast landscapes to tight portraits to distant subjects.\u003c\/li\u003e\r\n\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eThree aspherical elements, including one Advanced Aspherical (AA), are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n\u003cli\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism which uses Handycam technology from Sony's well-regarded camcorders.\r\n\u003c\/li\u003e\r\n\u003cli\u003eAn internal focus design contributes to fast autofocus speeds and the minimum focus distance of 1.5' and easier handling as the lens maintains its overall length.\r\n\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eProduct Model Code: SELP18105G\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825266794782,"sku":"SELP18105G","price":1900.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_pz_18_105mm_f_4_g_oss_lens_IBLnP.jpg?v=1749061173"},{"product_id":"sony-fe-pz-28-135mm-f-4-g-oss-lens","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens (SELP28135G\/CSYX)","description":"\u003cstyle\u003e#html-body [data-pb-style=NQ9VQX7]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"NQ9VQX7\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony FE PZ 28-135mm f\/4.0 G Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE PZ 28-135mm f\/4 G OSS Lens\u003c\/strong\u003e is a versatile and professional-grade zoom lens designed for capturing high-quality cine-style imagery in 4K formats and beyond. Compatible with full-frame 35mm format cameras and Super35 format camcorders, this lens delivers exceptional performance for both video and still photography. Its powered zoom functionality, smooth operation, and robust design make it an ideal choice for professional filmmakers and content creators.\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"video\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/8-aEA0gFwX4\" data-element=\"video\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cbr\u003e\r\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eSmooth Powered Zoom:\u003c\/strong\u003e The lens features a quiet and smooth powered zoom mechanism with a variable-speed control that minimizes focus breathing, aberration, and image shift. This ensures seamless transitions during zooming, making it perfect for cinematic applications.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eWide-to-Telephoto Range:\u003c\/strong\u003e With a focal length range of 28-135mm, the lens covers wide-angle to telephoto perspectives, offering versatility for a variety of shooting scenarios.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eIndependent Control Rings:\u003c\/strong\u003e Individual rings for focus, iris, and zoom provide precise control with optimal torque levels for comfortable and responsive operation.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eSmooth Motion Optics (SMO):\u003c\/strong\u003e Sony's SMO technology minimizes focus breathing, shifts during zooming, and lateral movement of the optical axis, ensuring the highest image quality and resolution for video capture.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance:\u003c\/strong\u003e The lens is designed to withstand challenging environmental conditions, enabling reliable performance in outdoor or demanding shooting situations.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight Design:\u003c\/strong\u003e Despite its professional capabilities, the lens is notably compact and lightweight, maximizing mobility and ease of use in dynamic shooting environments.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCinematic Video Production:\u003c\/strong\u003e Perfect for capturing high-quality 4K video with smooth zooming and minimal distortion, making it ideal for film and television projects.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eDocumentary Filmmaking:\u003c\/strong\u003e The compact and lightweight design allows for extended handheld shooting, while the dust and moisture resistance ensures reliability in unpredictable environments.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eEvent Videography:\u003c\/strong\u003e Provides smooth zoom transitions and precise control, making it suitable for weddings, corporate events, and live performances.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eStill Photography:\u003c\/strong\u003e The versatile focal length range and consistent f\/4 aperture make it a valuable tool for landscape, portrait, and travel photography.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eWhy Choose the Sony FE PZ 28-135mm f\/4 G OSS?\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE PZ 28-135mm f\/4 G OSS\u003c\/strong\u003e stands out as a premium lens for professionals seeking high-quality cine-style imagery. Its smooth powered zoom, advanced SMO technology, and robust build quality ensure exceptional performance in both video and still photography. Whether you're working on a cinematic production, documenting real-world events, or exploring creative photography, this lens provides the tools you need to achieve professional-grade results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE PZ 28-135mm f\/4 G OSS\u003c\/strong\u003e is a powerful and versatile lens designed to meet the demands of modern filmmakers and photographers. Its combination of smooth powered zoom, advanced optics, and durable construction makes it an indispensable tool for capturing stunning visuals in a wide range of scenarios. With its compact and lightweight design, it offers maximum mobility without compromising on performance, making it an excellent choice for professionals who prioritize both quality and convenience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825268105502,"sku":"SELP28135G","price":8794.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_pz_28_135mm_f_4_g_oss_lens_selp28135g_csyx_C9Juz.jpg?v=1749061210"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens-dubai","title":"Sony SEL2470GM G Master FE 24-70mm f\/2.8 Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3 id=\"the-standard-zoom-refined\"\u003eThe Standard Zoom Refined\u003c\/h3\u003e\r\n\u003cp\u003eA fast, standard zoom favored for its versatility, the Sony FE 24-70mm f\/2.8 GM is a wide-angle to short telephoto lens featuring advanced G Master optics, a robust physical design, and a bright f\/2.8 constant maximum aperture. A go-to lens for a variety of shooting situations, the 24-70mm f\/2.8 is a perfect choice for anything from landscape to sports to portraiture subjects.\u003c\/p\u003e\r\n\u003ch3 id=\"uncompromising-optical-design\"\u003eUncompromising Optical Design\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eBright constant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 id=\"fast-focusing-and-reliable-performance\"\u003eFast Focusing and Reliable Performance\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDirect Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825269448990,"sku":"SEL2470GM","price":5574.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_sel2470gm_g_master_fe_24_70mm_f_2_8_lens_yg69p.jpg?v=1749061244"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FE 24-105mm f\/4 G OSS Overview\u003c\/h3\u003e\r\n\u003cp\u003eDesigned for versatility, the FE 24-105mm f\/4 G OSS Lens from Sony is a wide-angle to short-telephoto zoom designed to be an ideal one-lens solution for everyday shooting. The flexible focal length range pairs with a bright constant maximum aperture, impressive optics, and intuitive handling to make it a suitable option for walk-around shooting, street subjects, travel, and event photography.\u003c\/p\u003e\r\n\u003ch4\u003eG Lens Series\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eFour aspherical elements are featured in the optical design, including two Advanced Aspherical elements, and noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\r\n  \u003cli\u003eThree extra-low dispersion elements are also used to minimize color fringing and chromatic aberrations for greater color accuracy.\u003c\/li\u003e\r\n  \u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n  \u003cli\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n  \u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n  \u003cli\u003ePortable design weighs around 1.5 lb, making this a versatile choice for everyday shooting.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eImage Stabilization, AF, and Handling\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e\r\n  \u003cli\u003eThis stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n  \u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n  \u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n  \u003cli\u003eDirect Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n  \u003cli\u003eMinimum focusing distance of 1.25' results in a maximum magnification of 0.31x, making this lens a suitable choice for close-up subjects.\u003c\/li\u003e\r\n  \u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL24105G\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825577238814,"sku":"SEL24105G","price":4350.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_24_105mm_f_4_g_oss_lens_iSuxI.jpg?v=1749064326"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FE 16-35mm f\/2.8 GM Overview\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM is a wide-angle zoom covering ultra-wide to standard wide-angle fields of view, also offering G Master performance in a compact, fast, and versatile form. Ideal for a range of subjects, from landscape to lifestyle to architecture, the lens's advanced optics and bright f\/2.8 design pair with a flexible zoom design to suit working in a variety of shooting conditions.\u003c\/p\u003e\r\n\u003ch4\u003eG Master Design\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n  \u003cli\u003eBright f\/2.8 constant maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n  \u003cli\u003eNano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n  \u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\r\n  \u003cli\u003eTwo XA (extreme aspherical) elements and three standard aspherical elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n  \u003cli\u003eTwo ED elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003ePractical and Intuitive Handling\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eTwo Direct Drive SSM (DDSSM) autofocus groups offer quick, quiet, and precise focusing performance that is ideal for both stills and video applications.\u003c\/li\u003e\r\n  \u003cli\u003eFloating focusing system divides the focus group into two separately controlled groups and helps to maintain consistently clear optical performance throughout the zoom and focus ranges.\u003c\/li\u003e\r\n  \u003cli\u003eDedicated focus hold button and AF\/MF switch for direct tactile control over focus settings.\u003c\/li\u003e\r\n  \u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n  \u003cli\u003eFront element features a fluorine coating to guard against fingerprints and dust from adhering to it.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL1635GM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825582645534,"sku":"SEL1635GM","price":6574.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_16_35mm_f_2_8_gm_lens_EIL8U.jpg?v=1749064391"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony FE 70-300mm f\/4.5-5.6 G OSS Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e is a versatile telephoto zoom lens designed for Sony E-mount full-frame mirrorless cameras. With its broad focal length range, advanced optics, and Optical SteadyShot image stabilization, this lens excels in capturing sharp and detailed images of distant subjects, making it ideal for sports, wildlife, and event photography. Its compact and portable design also makes it suitable for everyday use and walk-around shooting.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVersatile Telephoto Zoom:\u003c\/strong\u003e The 70-300mm focal length range offers flexibility for capturing distant subjects, from sports action to wildlife, while remaining portable enough for everyday use.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eG Lens Series Optics:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eTwo extra-low dispersion (ED) glass elements reduce chromatic aberrations and color fringing, ensuring improved clarity and color accuracy.\u003c\/li\u003e\r\n            \u003cli\u003eFour aspherical elements minimize astigmatism, field curvature, coma, and other monochromatic aberrations for sharp and distortion-free images.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Reduces surface reflections, flare, and ghosting in strong lighting conditions, enhancing contrast and color rendering.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003ePleasing Bokeh:\u003c\/strong\u003e A rounded nine-blade diaphragm creates smooth and aesthetically pleasing background blur when using selective focus techniques.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Minimizes the effects of camera shake, enabling sharper handheld shots at slower shutter speeds. This system can also work in tandem with select camera bodies featuring sensor-shift stabilization for enhanced performance.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eDust- and Moisture-Sealed Design:\u003c\/strong\u003e Ensures reliable operation in challenging weather conditions, while rubberized control rings improve handling in colder temperatures.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eFast and Silent Autofocus:\u003c\/strong\u003e A linear autofocus motor and internal focus design provide quick, precise, and quiet focusing, making it ideal for both stills and video recording.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter:\u003c\/strong\u003e Enhances autofocus performance when photographing fast-moving subjects by limiting the focus range.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Button:\u003c\/strong\u003e Offers intuitive tactile control and rapid access to frequently used settings.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eClose-Up Capability:\u003c\/strong\u003e With a minimum focusing distance of 3 feet and a maximum magnification of 0.31x, the lens is well-suited for capturing close-up details as well as distant subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eSports and Wildlife Photography:\u003c\/strong\u003e The long telephoto reach and fast autofocus make it perfect for capturing fast-moving subjects like athletes or animals in their natural habitats.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eEvent Photography:\u003c\/strong\u003e Its versatility and stabilized performance ensure sharp images in dynamic environments like weddings, concerts, or corporate events.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eEveryday Shooting:\u003c\/strong\u003e The compact and lightweight design makes it easy to carry for casual photography, travel, and street shooting.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVideo Recording:\u003c\/strong\u003e The silent autofocus and Optical SteadyShot stabilization ensure smooth and professional-quality footage, even in challenging lighting conditions.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eClose-Up Shots:\u003c\/strong\u003e The lens's close focusing capability allows you to capture detailed images of small subjects, such as flowers or product shots.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eWhy Choose the Sony FE 70-300mm f\/4.5-5.6 G OSS?\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e is a well-rounded telephoto zoom lens that combines long reach, advanced optics, and reliable stabilization in a portable package. Its ability to handle a wide range of subjects—from distant wildlife to close-up details—makes it an excellent choice for photographers and videographers seeking versatility and performance. Whether you're shooting sports, events, or everyday scenes, this lens delivers sharp, vibrant images with minimal distortion and aberrations.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e is a highly capable and adaptable lens designed for Sony E-mount users. Its combination of advanced optical features, stabilized performance, and intuitive controls ensures exceptional results in a variety of shooting scenarios. With its ability to handle both distant and close-up subjects, this lens empowers photographers to explore their creativity and capture stunning images with ease.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825582743838,"sku":"SEL70300G","price":3815.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_70_300mm_f_4_5_5_6_g_oss_lens_S8PUA.jpg?v=1749064427"},{"product_id":"sony-fe-70-200mm-f-4-g-oss-lens","title":"Sony FE 70-200mm f\/4 G OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FE 70-200mm f\/4 G OSS Overview\u003c\/h3\u003e\r\n\u003cp\u003eA workhorse lens for events, sports, and portraiture, the Sony FE 70-200mm f\/4 G OSS is a compact telephoto zoom featuring a constant f\/4 maximum aperture, sophisticated G series optics, and useful AF and OSS. Compared to an f\/2.8 version, the smaller size makes the lens a more portable option that is well-suited to all-day shoots and other situations where a more agile, stabilized lens excels.\u003c\/p\u003e\r\n\u003ch4\u003eG Lens Series\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eTwo extra-low dispersion glass elements and one Super ED element help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n  \u003cli\u003eOne aspherical element and two Advanced Aspherical (AA) elements help suppress astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n  \u003cli\u003eA Nano AR coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n  \u003cli\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n  \u003cli\u003eVersatile zoom range suits working with a variety of subjects, from portraiture and events applications to landscapes and sports shooting.\u003c\/li\u003e\r\n  \u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eImage Stabilization, AF, and Handling\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eDual linear motors and an internal focus mechanism enable fast, responsive autofocus and object tracking. The lens can also focus as close as 3.3' for close-up imaging.\u003c\/li\u003e\r\n  \u003cli\u003eFocus range limiter switch allows you to constrain the usable focus range between a set limited range or full for improving focus speed\u003c\/li\u003e\r\n  \u003cli\u003eThree focus hold buttons and an AF\/MF switch are on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n  \u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e\r\n  \u003cli\u003eThis stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n  \u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n  \u003cli\u003eRemovable and rotating tripod collar for added stability and reducing strain on the camera's lens mount.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL70200G\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825583661342,"sku":"SEL70200G","price":0.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_70_200mm_f_4_g_oss_lens_W10bs.jpg?v=1749064463"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FE 50mm f\/1.8 Overview\u003c\/h3\u003e\r\n\u003cp\u003eFE 50mm f\/1.8 from Sony is a versatile lens designed for full-frame E-mount mirrorless cameras. Blending a sleek stature with a versatile focal length, this 50mm prime excels in a variety of shooting situations and the f\/1.8 maximum aperture helps straddle an ideal balance between brightness and a compact form factor.\u003c\/p\u003e\r\n\u003ch4\u003eOptical Design\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n  \u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\r\n  \u003cli\u003eBesides contributing to depth of field control and low-light performance, the bright f\/1.8 design also helps to achieve a lightweight and compact profile, making this lens suitable for everyday, walkaround shooting.\u003c\/li\u003e\r\n  \u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eAutofocus and Physical Design\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\r\n  \u003cli\u003eMinimum focusing distance of 1.5' and a 0.15x maximum magnification suit working with nearby subjects.\u003c\/li\u003e\r\n  \u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL50F18F\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825583694110,"sku":"SEL50F18F","price":717.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_50mm_f_1_8_lens_gPhOc.jpg?v=1749064493"},{"product_id":"sony-vario-tessar-t-fe-16-35mm-f-4-za-oss-lens","title":"Sony Vario-Tessar T* FE 16-35mm f\/4 ZA OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony Vario-Tessar T* FE 16-35mm f\/4 ZA OSS Lens OVerview\u003c\/h3\u003e\r\n\u003cp\u003eA compact and weather-resistant option, the Vario-Tessar T* FE 16-35mm f\/4 ZA OSS Lens from Sony will satisfy nearly all the wide-angle needs of full-frame E-mount shooters. The flexible wide zoom is characterized by a constant f\/4 maximum aperture, making this an ideal lens for street, landscapes, cityscapes, and other subjects requiring a broad field of view and the inherent versatility of a zoom.\u003c\/p\u003e\r\n\u003ch3\u003eZEISS Optical Design\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eBased on the ZEISS Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.\u003c\/li\u003e\r\n  \u003cli\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n  \u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n  \u003cli\u003eZEISS T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\r\n  \u003cli\u003eThree extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n  \u003cli\u003eFive aspherical elements, including one large-diameter Advanced Aspherical (AA) element, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eImage Stabilization, AF, and Handling\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n  \u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n  \u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL1635Z\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825583759646,"sku":"SEL1635Z","price":4079.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_vario_tessar_t_fe_16_35mm_f_4_za_oss_lens_pja7Z.jpg?v=1749064525"},{"product_id":"sony-vario-tessar-t-fe-24-70mm-f-4-za-oss-lens","title":"Sony Vario-Tessar T* FE 24-70mm f\/4 ZA OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony Vario-Tessar T* FE 24-70mm f\/4 ZA OSS Overview\u003c\/h3\u003e\r\n\u003cp\u003e\u003cstrong\u003eVario-Tessar T* FE 24-70mm f\/4 ZA OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a compact full-frame option that covers wide-angle to short telephoto perspectives for working with a variety of different shooting styles and subjects.\u003c\/p\u003e\r\n\u003ch3\u003eZEISS Optical Design\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eBased on the ZEISS Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.\u003c\/li\u003e\r\n  \u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n  \u003cli\u003eZEISS T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\r\n  \u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n  \u003cli\u003eFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n  \u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eAutofocus, OSS, and Design\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n  \u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n  \u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cb\u003eProduct Model Code: SEL2470Z\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825584185630,"sku":"SEL2470Z","price":3170.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_vario_tessar_t_fe_24_70mm_f_4_za_oss_lens_k5QTq.jpg?v=1749064557"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony FE 85mm f\/1.4 GM Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 85mm f\/1.4 GM\u003c\/strong\u003e is a premium short-telephoto prime lens, often regarded as the ultimate portrait lens due to its flattering field of view and exceptional optical performance. As part of Sony's prestigious G Master series, this lens delivers outstanding sharpness, refined bokeh, and precise control over depth of field, making it ideal for portraiture, events, and other scenarios where focus control and image quality are paramount.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eG Master Optical Performance:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eDesigned to achieve notably high resolution and sharpness by correcting a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n            \u003cli\u003eOne XA (Extreme Aspherical) element ensures superior surface precision, effectively controlling astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n            \u003cli\u003eThree extra-low dispersion (ED) elements minimize chromatic aberrations and color fringing, resulting in improved clarity and color neutrality.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eFast f\/1.4 Aperture:\u003c\/strong\u003e The bright maximum aperture excels in low-light conditions and provides exceptional control over depth of field, allowing for beautifully blurred backgrounds and subject isolation.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Reduces surface reflections, flare, and ghosting in strong lighting conditions, enhancing contrast and color rendering.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003ePleasing Bokeh:\u003c\/strong\u003e A rounded 11-blade diaphragm creates smooth and aesthetically pleasing background blur when using selective focus techniques.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLinear Super Sonic Wave Motor (SSM):\u003c\/strong\u003e Ensures quick, quiet, and precise autofocus performance, while also enabling smooth and intuitive manual focus control.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eIntuitive Controls:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eAn AF\/MF switch on the lens barrel allows for seamless switching between autofocus and manual focus modes.\u003c\/li\u003e\r\n            \u003cli\u003eA focus hold button provides rapid access to frequently used settings.\u003c\/li\u003e\r\n            \u003cli\u003eA physical aperture ring can be de-clicked for smooth, silent aperture adjustments, making it ideal for video applications.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eDurable Build:\u003c\/strong\u003e Dust- and moisture-sealed design ensures reliable operation in challenging weather conditions, while rubberized control rings improve handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003ePortraiture:\u003c\/strong\u003e The 85mm focal length and fast f\/1.4 aperture create stunning portraits with sharp details and beautifully blurred backgrounds.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eEvent Photography:\u003c\/strong\u003e Its ability to perform in low-light environments and isolate subjects makes it perfect for weddings, corporate events, and concerts.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVideography:\u003c\/strong\u003e The de-clickable aperture ring and quiet autofocus system ensure smooth and professional-quality video footage.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLow-Light Shooting:\u003c\/strong\u003e The bright aperture and advanced optics allow for exceptional performance in dimly lit conditions without compromising image quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eWhy Choose the Sony FE 85mm f\/1.4 GM?\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 85mm f\/1.4 GM\u003c\/strong\u003e stands out as a top-tier lens for photographers and videographers who demand exceptional image quality and creative control. Its combination of advanced optics, fast aperture, and refined bokeh makes it an indispensable tool for capturing portraits, events, and low-light scenes. Whether you're shooting stills or video, this lens ensures your images and footage are sharp, vibrant, and visually captivating.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 85mm f\/1.4 GM\u003c\/strong\u003e is a masterpiece of optical engineering, offering unparalleled performance for portrait and event photographers. Its fast aperture, advanced G Master optics, and intuitive handling make it a versatile and reliable choice for both professional and enthusiast users. With its ability to deliver stunning sharpness, beautiful bokeh, and robust build quality, this lens empowers creators to capture breathtaking images with ease and precision.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825584251166,"sku":"SEL85F14GM","price":5032.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_85mm_f_1_4_gm_lens_RIALP.jpg?v=1749064590"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3 id=\"sony-fe-85mm-f-1-8-overview\"\u003eSony FE 85mm f\/1.8 Overview\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony FE 85mm f\/1.8  is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 design is an ideal balance between speed and a compact form factor and the slightly long focal length offers a flattering perspective for portraiture and event photography.\u003c\/p\u003e\r\n\u003ch4 id=\"optical-design\"\u003eOptical Design\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\r\n\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit color fringing and chromatic aberrations for heightened image clarity and color accuracy.\u003c\/li\u003e\r\n\u003cli\u003eThe Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4 id=\"autofocus-and-handling\"\u003eAutofocus and Handling\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDouble linear autofocus motor delivers smooth, precise, and near-silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\r\n\u003cli\u003eThe Focus hold button on the lens barrel can be used to control the focusing position, or can be set in-camera to control several additional lens functions.\u003c\/li\u003e\r\n\u003cli\u003eAF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design for increased protection from the elements.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825591787806,"sku":"SEL85F18","price":1861.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_85mm_f_1_8_lens_2v0Rj.jpg?v=1749064621"},{"product_id":"sony-fe-12-24mm-f-4-g-lens","title":"Sony SEL1224G FE 12-24mm f\/4 G Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony FE 12-24mm f\/4 G Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 12-24mm f\/4 G\u003c\/strong\u003e is a versatile ultra-wide zoom lens designed for Sony E-mount full-frame mirrorless cameras. With its nimble design and exceptional optical performance, this lens is ideal for capturing architectural details, expansive landscapes, and interior spaces. As part of Sony's esteemed G Lens series, it prioritizes optical precision, delivering sharpness across the frame while minimizing distortion and chromatic aberrations. Its constant f\/4 maximum aperture ensures consistent performance throughout the zoom range, making it a reliable choice for both still photography and video recording.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eUltra-Wide Zoom Range:\u003c\/strong\u003e The 12-24mm focal length provides an expansive field of view, perfect for capturing sweeping landscapes, architectural details, and tight interior spaces.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eG Lens Optical Design:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eFour aspherical elements reduce spherical aberrations and limit distortion, ensuring high sharpness and accurate rendering across the frame.\u003c\/li\u003e\r\n            \u003cli\u003eOne Super ED (Extra-Low Dispersion) and three ED elements suppress chromatic aberrations and color fringing, enhancing clarity and color accuracy.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Minimizes surface reflections, flare, and ghosting in strong lighting conditions, improving contrast and color rendering.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Aperture:\u003c\/strong\u003e Maintains consistent exposure and depth of field throughout the zoom range, making it reliable for both stills and video applications.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave Motor (DDSSM):\u003c\/strong\u003e Ensures quick, quiet, and precise autofocus performance, suitable for both photography and videography.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Button:\u003c\/strong\u003e Provides rapid access to frequently used settings for intuitive tactile control.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eDurable Build:\u003c\/strong\u003e Dust- and moisture-sealed design allows for reliable operation in challenging weather conditions, while rubberized control rings improve handling in colder temperatures.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eIntegrated Lens Hood:\u003c\/strong\u003e Reduces flaring and offers physical protection to the front lens element.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eArchitectural Photography:\u003c\/strong\u003e The ultra-wide angle and minimized distortion make it perfect for capturing buildings, interiors, and structural details with precision.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLandscape Photography:\u003c\/strong\u003e The expansive field of view allows you to capture sweeping vistas and dramatic natural scenery.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eEvent Photography:\u003c\/strong\u003e Its versatility and compact design make it suitable for documenting events, especially in tight spaces or large venues.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVideography:\u003c\/strong\u003e The quiet autofocus system and constant f\/4 aperture ensure smooth and professional-quality video footage.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eAstrophotography:\u003c\/strong\u003e The wide field of view and excellent low-light performance enable stunning shots of the night sky.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eWhy Choose the Sony FE 12-24mm f\/4 G?\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 12-24mm f\/4 G\u003c\/strong\u003e stands out as a highly capable ultra-wide zoom lens that combines portability, advanced optics, and robust build quality. Its ability to deliver sharp, distortion-free images with consistent performance across the zoom range makes it an excellent choice for photographers and videographers seeking versatility and reliability. Whether you're shooting architecture, landscapes, or dynamic videos, this lens empowers you to capture stunning visuals with ease and precision.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony FE 12-24mm f\/4 G\u003c\/strong\u003e is a remarkable lens that excels in a variety of wide-angle applications. Its combination of advanced optical features, compact design, and intuitive handling ensures exceptional performance in both still photography and video recording. With its ability to handle challenging lighting conditions and maintain sharpness across the frame, this lens is a valuable tool for professionals and enthusiasts alike, enabling them to explore creative possibilities and achieve outstanding results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825591853342,"sku":"SEL1224G","price":6256.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_12_24mm_f_4_g_lens_NBryW.jpg?v=1749064653"},{"product_id":"sony-fe-50mm-f-2-8-macro-lens","title":"Sony FE 50mm f\/2.8 Macro Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3 id=\"sony-fe-50mm-f-2-8-macro-lens\"\u003eSony FE 50mm f\/2.8 Macro Lens\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony FE 50mm f\/2.8 Macro Lens offers a practical mixture of a high 1:1 maximum magnification coupled with a relatively broad field of view to suit photographing general subjects and achieving a greater depth of field. \u003c\/p\u003e\r\n\u003ch4 id=\"1-1-macro-and-focusing-control\"\u003e1:1 Macro and Focusing Control\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio added to a 6.3\" minimum focusing distance for working with close-up subjects.\u003c\/li\u003e\r\n\u003cli\u003eFocusing distance and magnification scale is printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4 id=\"optics-and-physical-design\"\u003eOptics and Physical Design\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cb\u003eProduct Model Code: SEL50M28\u003c\/b\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825591918878,"sku":"SEL50M28","price":2033.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_50mm_f_2_8_macro_lens_deWTz.jpg?v=1749064684"},{"product_id":"sony-sonnar-t-fe-35mm-f-2-8-za-lens","title":"Sony Sonnar T* FE 35mm f\/2.8 ZA Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony Sonnar T* FE 35mm f\/2.8 ZA Overview\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony Sonnar T* FE 35mm f\/2.8 ZA Lens ensures exceptional quality in an extraordinarily compact size, making it an ideal partner for travel, street, and landscape applications, which prioritize both image quality and portability.\u003c\/p\u003e\r\n\u003ch4\u003eZEISS Optics\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eBased on the ZEISS Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/2.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n  \u003cli\u003eThree double-sided aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n  \u003cli\u003eZEISS T* anti-reflective coatings have been applied to each lens surface to help minimize reflections to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\r\n  \u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eAutofocus and Handling\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eLinear autofocus motor and internal focus design provide quick and precise autofocus performance and ensure accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n  \u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n  \u003cli\u003eModest f\/2.8 maximum aperture helps achieve the sleek and lightweight design support for travel, measuring about 1.5\" long and weighing just 4.2 oz.\u003c\/li\u003e\r\n  \u003cli\u003eIncluded with the lens is a dedicated cap-style lens hood that is extremely compact and prevents flare. It also features its own 40.5mm filter thread in addition to the 49mm thread located on the lens.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cb\u003eProduct Model Code: SEL35F28Z\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825591951646,"sku":"SEL35F28Z","price":3085.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_sonnar_t_fe_35mm_f_2_8_za_lens_zA0Ei.jpg?v=1749064715"},{"product_id":"sony-vario-tessar-t-e-16-70mm-f-4-za-oss-lens","title":"Sony SEL1670Z Vario-Tessar T* E 16-70mm f\/4 ZA OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony Vario-Tessar T* E 16-70mm f\/4 ZA OSS Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSony Vario-Tessar T* E 16-70mm f\/4 ZA OSS\u003c\/strong\u003e is a versatile zoom lens designed for APS-C-format E-mount cameras. With its 24-105mm equivalent focal length range, this lens covers everything from wide-angle landscapes to tight portraits, making it an excellent all-around choice for general photography. Featuring advanced ZEISS optics, Optical SteadyShot image stabilization, and fast, silent autofocus, the Vario-Tessar T* E 16-70mm f\/4 ZA OSS is a reliable and high-performing lens for a wide variety of shooting scenarios.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eZEISS Tessar Optical Design:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eBased on the renowned ZEISS Tessar concept, the lens uses a design with 16 elements in 12 groups to ensure compactness while reducing flaring, distortion, and chromatic aberrations.\u003c\/li\u003e\r\n            \u003cli\u003eOne extra-low dispersion (ED) glass element minimizes chromatic aberrations and color fringing, ensuring improved clarity and color neutrality.\u003c\/li\u003e\r\n            \u003cli\u003eFour aspherical elements, including one Advanced Aspherical (AA), reduce astigmatism, field curvature, coma, and other monochromatic aberrations for sharp and accurate rendering.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Aperture:\u003c\/strong\u003e Offers consistent performance across the zoom range and provides greater control over depth of field for creative techniques like selective focus.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003ePleasing Bokeh:\u003c\/strong\u003e A rounded seven-blade diaphragm creates smooth and aesthetically pleasing background blur when using shallow depth of field techniques.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eZEISS T* Coating:\u003c\/strong\u003e Applied to each lens surface, this anti-reflective coating minimizes reflections, flare, and ghosting, enhancing image clarity, contrast, and color fidelity.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Minimizes the effects of camera shake, enabling sharper handheld shots at slower shutter speeds. 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Its ability to handle a wide range of subjects—from sweeping landscapes to intimate portraits—makes it an excellent choice for photographers and videographers seeking versatility and quality. Whether you're working on a creative project, documenting travel adventures, or producing cinematic videos, this lens delivers exceptional performance and adaptability.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSony Vario-Tessar T* E 16-70mm f\/4 ZA OSS\u003c\/strong\u003e is a remarkable lens that bridges the gap between compact convenience and professional-grade performance. With its advanced ZEISS optical design, stabilized performance, and intuitive handling, it empowers users to tackle a wide array of photographic and videographic challenges with confidence. 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This element, which resembles a radially graduated ND filter that tapers from clear in the center to denser around the edges, produces more circular out-of-focus highlights for more pleasing selective focus and shallow depth of field effects.\u003c\/li\u003e\r\n  \u003cli\u003eA rounded 11-blade diaphragm further contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\r\n  \u003cli\u003eG Master lenses prioritize sharpness and bokeh quality by featuring advanced optical designs and specialized elements.\u003c\/li\u003e\r\n  \u003cli\u003eDirect Drive Super Sonic wave Motor AF system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n  \u003cli\u003eMacro switching ring allows you to choose between two focusing ranges: 2.8' to infinity or a closer range of 1.9-3.3'.\u003c\/li\u003e\r\n  \u003cli\u003eMaximum magnification of 0.25x at minimum focus allows for near-macro capabilities for true close-up detail shooting.\u003c\/li\u003e\r\n  \u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n  \u003cli\u003eManual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n  \u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model No: SEL100F28GM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825595588894,"sku":"SEL100F28GM","price":5228.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_100mm_f_2_8_stf_gm_oss_lens_vQCo1.jpg?v=1749065498"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens - SEL100400GM","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FE 100-400mm f\/4.5-5.6 GM OSS Lens Overview\u003c\/h3\u003e\r\n\u003cp\u003eFE 100-400mm f\/4.5-5.6 GM OSS Lens from Sony is intended for wildlife, sports, and action shooters, and it will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera.  As a member of the G Master line, it is designed with outstanding resolution and sharpness in mind, along with a relatively compact size, responsive autofocus, and Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003c\/p\u003e\r\n\u003ch3\u003eG Master Optics\u003c\/h3\u003e\r\n\u003cp\u003eCharacteristic of the G Master line, this telephoto zoom offers excellent optical performance with both high sharpness and smooth bokeh.\r\n\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eTwo extra-low dispersion elements and one Super ED element control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\r\n\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating reduces surface reflections, flare, and ghosting for improved contrast and color rendering in strong lighting conditions.\r\n\u003c\/li\u003e\r\n\u003cli\u003eFar-reaching telephoto zoom sports a f\/4.5-5.6 maximum aperture range that is an ideal compromise resulting in a lightweight, compact design and bright enough performance for working in available lighting conditions.\r\n\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eAutofocus and Image Stabilization\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDirect Drive Super Sonic wave Motor AF (DDSSM) and internal focus mechanism provides quick, quiet, and precise autofocus performance along with more natural, intuitive manual focus control.\r\n\u003c\/li\u003e\r\n\u003cli\u003eFloating elements system benefits image quality when working at the 3.2' minimum focusing distance with 0.35x magnification.\r\n\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization minimizes the appearance of camera shake for sharper imagery when shooting handheld.\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL100400GM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825595687198,"sku":"SEL100400GM","price":8656.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_100_400mm_f_4_5_5_6_gm_oss_lens_4qZDj.jpg?v=1749065533"},{"product_id":"sony-planar-t-fe-50mm-f-1-4-za-lens","title":"Sony Planar T* FE 50mm f\/1.4 ZA Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3 id=\"sony-planar-t-fe-50mm-f-1-4-za-overview\"\u003eSony Planar T* FE 50mm f\/1.4 ZA Overview\u003c\/h3\u003e\r\n\u003cp\u003eSony Planar T* FE 50mm f\/1.4 ZA Lens is easy to see as a go-to standard optic for full-frame E-mount shooters. The 50mm focal length excels as an all-around field of view, suitable for portraiture, landscapes, and more, and the bright design offers a creative depth of field control and low-light performance.\u003c\/p\u003e\r\n\u003ch4 id=\"zeiss-optical-design\"\u003eZEISS Optical Design\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBased on the ZEISS Planar optical concept, this lens uses a design with 12 elements in 9 groups that helps achieve the large maximum aperture of f\/1.4 while helping to minimize chromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\u003cli\u003eRounded eleven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003cli\u003eZEISS T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eOne Advanced Aspherical (AA) and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4 id=\"autofocus-and-handling\"\u003eAutofocus and Handling\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eRing drive Super Sonic wave Motor autofocus system and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli\u003eAF\/MF switch is located on the lens barrel for tactile control over focus modes.\u003c\/li\u003e\r\n\u003cli\u003eThe Physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL50F14Z\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825596014878,"sku":"SEL50F14Z","price":5228.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_planar_t_fe_50mm_f_1_4_za_lens_5KTje.jpg?v=1749065570"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3 id=\"sony-fe-135mm-f-1-8-gm-overview\"\u003eSony FE 135mm f\/1.8 GM Overview\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony FE 135mm f\/1.8 GM is a medium telephoto prime characterized by a bright and sophisticated design. Perfect for portraiture, this lens also excels in close-range sports shooting and as a unique focal length for landscape subjects. Its G Master design prioritizes both sharpness and bokeh quality and the lens also sports fast autofocus capabilities and a durable build quality.\u003c\/p\u003e\r\n\u003ch4 id=\"fast-design-and-advanced-optics\"\u003eFast Design and Advanced Optics\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4 id=\"fast-and-accurate-af\"\u003eFast and Accurate AF\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eXD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of just 2.3' renders a 0.25x maximum magnification for working with close-up subjects.\u003c\/li\u003e\r\n\u003cli\u003eTwo customizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4 id=\"weather-sealed-construction-and-intuitive-handling\"\u003eWeather-Sealed Construction and Intuitive Handling\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cdiv class=\"vbox\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/SDzcZgZ40BU?si=V9elJoE17CsrS_tQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL135F18GM\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825709621534,"sku":"SEL135F18GM","price":7112.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_135mm_f_1_8_gm_lens_IBCEy.jpg?v=1749070257"},{"product_id":"sony-fe-400mm-f-2-8-gm-oss-lens","title":"Sony FE 400mm f\/2.8 GM OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony SEL400F28GM FE 400mm f\/2.8 GM OSS Overview\u003c\/h3\u003e\r\n\u003cp\u003eSony FE 400mm f\/2.8 GM OSS is a fast super-telephoto prime purpose-built for sports and wildlife shooters working in trying conditions.\u003c\/p\u003e\r\n\u003cp\u003eG Master lens also achieves remarkable image quality while remaining easy to use handheld, thanks to the balanced design and Optical SteadyShot image stabilization.\u003c\/p\u003e\r\n\u003ch4\u003eInnovative Optical Design\u003c\/h4\u003e\r\n\u003cp\u003eThis lens is designed to achieve a balance of impressive resolution and sharpness along with distinctive and pleasing bokeh.\u003c\/p\u003e\r\n\u003ch4\u003eFast Focusing and Reliable OSS\u003c\/h4\u003e\r\n\u003cp\u003eXD (Extreme Dynamic) Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds.\u003c\/p\u003e\r\n\u003cp\u003ePower Focus functionality for smooth focus during video recording.\u003c\/p\u003e\r\n\u003cp\u003eFull-time DMF supports manually adjusting focus simply by turning the focusing ring, regardless of the focusing mode, and Linear Response MF provides a natural and responsive focus feeling for more precise manual control.\u003c\/p\u003e\r\n\u003ch4\u003eProfessional Durability and Intuitive Handling\u003c\/h4\u003e\r\n\u003cp\u003eWeather-sealed construction to protect against dust, dirt, and moisture.\u003c\/p\u003e\r\n\u003cp\u003eFluorine-coated front element resists dirt and fingerprints and is also easier to clean.\u003c\/p\u003e\r\n\u003cp\u003eWeighing just 6.4 lb, this lens is incredibly portable for an f\/2.8 super-telephoto. The weight of the lens is also distributed toward the back, where it would sit over a monopod, making tracking subjects and panning easier.\u003c\/p\u003e\r\n\u003cp\u003eIn addition to the weight-saving use of fluorite elements in the optical design, the external barrel design makes extensive use of magnesium alloy to contribute to the lightweight yet durable construction.\u003c\/p\u003e\r\n\u003cp\u003eIncreased mount strength for ensured rigidity that will withstand professional use.\u003c\/p\u003e\r\n\u003cp\u003eFour separate focus hold buttons can be customized to adjust or activate a variety of settings, such as Eye AF.\u003c\/p\u003e\r\n\u003cp\u003eThe rotating tripod collar features ball bearings for smooth movements along with detents at each 90° position for intuitive handling. These clicks can also be deactivated.\u003c\/p\u003e\r\n\u003cp\u003eAs an additional weight-saving element, the included lens hood is made from carbon fiber.\u003c\/p\u003e\r\n\u003cp\u003eCompatible with optional FE 1.4x and 2.0x teleconverters.\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\n\u003ch4\u003eQuick Details\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eLens Type\u003c\/strong\u003e: Super-Telephoto Prime\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 400mm\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2.8\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSpecial Elements\u003c\/strong\u003e: 3 fluorite elements, 1 ED (Extra-low Dispersion) element\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eCoatings\u003c\/strong\u003e: Nano AR Coating, Fluorine front element coating\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 2.7 meters (8.86 feet)\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: 40.5mm (drop-in)\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\r\n\u003cp\u003e\u003cstrong\u003eWatch video about Sony SEL400F28GM FE 400mm f\/2.8 GM OSS\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"vbox\"\u003e\r\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/A4cbRVnRqd4?si=FlqfK-SMlF8wK2vj\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Code: SEL400F28GM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825709687070,"sku":"SEL400F28GM","price":47618.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_400mm_f_2_8_gm_oss_lens_t06cE.jpg?v=1749070294"},{"product_id":"sony-fe-600mm-f-4-gm-oss-lens","title":"Sony FE 600mm f\/4 GM OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony FE 600mm f\/4 GM OSS Overview\u003c\/h3\u003e\r\n\u003cp\u003eSony FE 600mm f\/4 GM OSS is a refined super-telephoto characterized by its G Master optics, durable construction, and surprisingly lightweight design for increased shooting versatility.As a super-telephoto prime, this lens is at home with sports and wildlife subjects, and fast AF performance, apt OSS, and intuitive handling further round out the professional feature-set.\u003c\/p\u003e\r\n\u003ch4\u003eInnovative Optical Design\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve a balance of impressive resolution and sharpness along with distinctive and pleasing bokeh.\u003c\/li\u003e\r\n  \u003cli\u003eBright f\/4 maximum aperture enables working in difficult lighting conditions and also provides extremely shallow depth of field for isolating subjects from busy backgrounds.\u003c\/li\u003e\r\n  \u003cli\u003eThree fluorite elements and two extra-low dispersion element minimize axial and lateral chromatic aberrations, as well as color fringing, for high clarity and color accuracy.\u003c\/li\u003e\r\n  \u003cli\u003eNano AR coating has been applied to interior lens surfaces to suppress reflections that cause flare and ghosting.\u003c\/li\u003e\r\n  \u003cli\u003eG Master optical design includes one large-diameter XA (Extreme Aspherical) element to reduce spherical aberrations and achieve for high sharpness, and this design, along with a rounded 11-blade diaphragm, also contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eFast Focusing and Reliable OSS\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eXD (Extreme Dynamic) Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds.\u003c\/li\u003e\r\n  \u003cli\u003eHigh-precision XD motor system is also complemented by updated AF algorithms for improved responsiveness and quieter operation, further benefitting sports and wildlife applications.\u003c\/li\u003e\r\n  \u003cli\u003ePower Focus functionality for smooth focus during video recording.\u003c\/li\u003e\r\n  \u003cli\u003eFull-time DMF supports manually adjusting focus simply by turning the focusing ring, regardless of the focusing mode, and Linear Response MF provides a natural and responsive focus feeling for more precise manual control.\u003c\/li\u003e\r\n  \u003cli\u003eFocus range limiter switch and preset focus functions increase focusing efficiency either within a certain constrained range or immediately to a specified focusing point.\u003c\/li\u003e\r\n  \u003cli\u003eOptical SteadyShot image stabilization compensates for the effects of camera shake to better enable making sharp shots when working handheld.\u003c\/li\u003e\r\n  \u003cli\u003eWhen used on a camera body featuring in-body image stabilization, 5-axis stabilization is available for more robust support.\u003c\/li\u003e\r\n  \u003cli\u003eThree difference stabilization modes can be used depending on the shooting situation: Mode 1 for general shooting, Mode 2 for panning shooting, and Mode 3 prioritizes accurate framing when photographing and tracking fast and erratically moving subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003eProfessional Durability and Intuitive Handling\u003c\/h4\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eWeather-sealed construction to protect against dust, dirt, and moisture.\u003c\/li\u003e\r\n  \u003cli\u003eFluorine-coated front element resists dirt and fingerprints and is also easier to clean.\u003c\/li\u003e\r\n  \u003cli\u003eWeighing just 6.7 lb, this lens is notably portable for a 600mm f\/4 super-telephoto. The weight of the lens is also distributed toward the back, where it would sit over a monopod, making tracking subjects and panning easier.\u003c\/li\u003e\r\n  \u003cli\u003eIn addition to the weight-saving use of fluorite elements in the optical design, the external barrel design makes extensive use of magnesium alloy to contribute to the lightweight-yet-durable construction.\u003c\/li\u003e\r\n  \u003cli\u003eIncreased mount strength for ensured rigidity that will withstand professional use.\u003c\/li\u003e\r\n  \u003cli\u003eFunction ring near the front of the lens can be set to control a preset focus position or can be assigned to power focus or other selectable features via an in-camera menu.\u003c\/li\u003e\r\n  \u003cli\u003eFour separate focus hold buttons can be customized to adjust or activate a variety of settings, such as Eye AF.\u003c\/li\u003e\r\n  \u003cli\u003eThe rear of the lens features a drop-in filter slot that accepts 40.5mm round filters.\u003c\/li\u003e\r\n  \u003cli\u003eRotating tripod collar features ball bearings for smooth movements along with detents at each 90° position for intuitive handling. These clicks can also be deactivated.\u003c\/li\u003e\r\n  \u003cli\u003eAs an additional weight-saving element, the included lens hood is made from carbon fiber.\u003c\/li\u003e\r\n  \u003cli\u003eCompatible with optional FE 1.4x and 2.0x teleconverters.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct Model Code: SEL600F40GM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825748582686,"sku":"SEL600F40GM","price":57122.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_600mm_f_4_gm_oss_lens_J8C2a.jpg?v=1749073445"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens (SEL200600G)","description":"\u003cp\u003e\u003cstrong\u003eSony FE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e \u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eZoom to 600mm, or 1200 with teleconverter\u003c\/li\u003e\r\n\u003cli\u003eHigh resolution throughout the zoom range\u003c\/li\u003e\r\n\u003cli\u003eBeautiful, natural G lens bokeh\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating stops flare and ghosting\u003c\/li\u003e\r\n\u003cli\u003e3-mode Optical SteadyShot\u003c\/li\u003e\r\n\u003cli\u003eFast, precise AF tracks swift subjects\u003c\/li\u003e\r\n\u003cli\u003eThree customisable focus hold buttons\u003c\/li\u003e\r\n\u003cli\u003eFocus range limiter for faster focus\u003c\/li\u003e\r\n\u003cli\u003eInternal zoom supports stable shooting\u003c\/li\u003e\r\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\r\n\u003cli\u003eFluorine front element coating\u003c\/li\u003e\r\n\u003cli\u003eNatural, linear manual focus response\u003c\/li\u003e\r\n\u003cli\u003eRemovable tripod mount\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49825748812062,"sku":"SEL200600G","price":6425.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_200_600mm_f_5_6_6_3_g_oss_lens_lMrKe.jpg?v=1749073481"},{"product_id":"samyang-af-18mm-f2-8-fe-lens-for-sony-e-mount","title":"Samyang AF 18mm F2.8 FE Lens for Sony E Mount","description":"\u003ch3\u003eTiny But Super Wide\u003c\/h3\u003e\r\n\u003ch4\u003eBreathtakingly lightweight with super wide angle of view, the new standard in wide-angle AF lenses\u003c\/h4\u003e\r\n\u003cb\u003eTiny but amazing in performance.\u003c\/b\u003e\u003cbr\u003e\r\n\u003cp\u003eThe AF 18mm F2.8 FE is the first ultra-wide-angle lens from the Tiny series lineup. Its unbelievable lightweight (145g), super wide-angle of view (100˚), easily holdable in one hand, high performance, and spectacular design make this lens perfect for mirrorless cameras and offer incomparable satisfaction to the users.\u003c\/p\u003e\r\n\u003cdiv class=\"map-responsive\"\u003e \r\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Qt0Wth0gGKU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\r\n\u003c\/div\u003e\r\n\u003ch3\u003eA Tiny, Ultra-Lightweight Lens\u003c\/h3\u003e\r\n\u003cp\u003eAt 145g (excl. hood \u0026amp; cap), this is the most lightweight \u0026amp; compact lens in the current AF 18mm wide-angle segment. Without a heavy lens weighing you down, you can effortlessly photograph every precious moment.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eA Prime Lens with 8 Specialized Elements\u003c\/h3\u003e\r\n\u003cp\u003eA prime lens that contains 8 specialized elements out of 9 in total (3 aspherical, 2 high refractive, 3 low dispersion) means a high level of sharpness, with low chromatic aberration and minimal distortion, for excellent landscape pictures, indoor shots, travel photos, and astrophotography...all in high definition, with clear colors, allowing a beautiful finish to any photograph.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eEmploys a Linear Stepper Motor\u003c\/h3\u003e\r\n\u003cp\u003eThe lens delivers fast \u0026amp; stable autofocusing by using a Linear Stepper Motor. The enhanced Samyang AF turns every moment into a work of art you can experience.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eA Wide-Angle Lens with Depth\u003c\/h3\u003e\r\n\u003cp\u003eWith the full-frame 100˚ angle of view of the AF 18mm F2.8 FE, you can capture sweeping vistas in one magnificent shot. Its ability to demonstrate a broad depth and perspective enables every photographer to show off their creative side.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eThe Ultimate Travel Companion\u003c\/h3\u003e\r\n\u003cp\u003eWith minimal size, a wide angle-of-view, and amazing definition, travellers can capture every magical vacation moment. The lens combines Samyang’s signature refinement and color rendering, all in one lightweight lens, made for travel.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eA Multi-Use Lens for Any Occasion\u003c\/h3\u003e\r\n\u003cp\u003eWhether you want to capture nature’s magnificence with a gimbal for stabilized filming, or even a drone, the AF 18mm F2.8 FE is the perfect compact lens to fulfil all your photography needs.\u003c\/p\u003e","brand":"Samyang","offers":[{"title":"Default Title","offer_id":49825818542366,"sku":"SYIO18AF-E","price":1077.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/samyang_af_18mm_f2_8_fe_lens_for_sony_e_mount_c5Ndb.jpg?v=1749077675"},{"product_id":"canon-rf-70-200mm-f-2-8l-is-usm-lens","title":"Canon RF 70-200mm f\/2.8L IS USM Lens","description":"\u003cp\u003eBuilding on a history of meeting the exacting demands of professionals who turn an instant into a work of art, this long-selling lens now advances into a higher realm. The conventional coatings on the EF70-200mm f\/2.8L IS III USM have been completely reworked, with additional use of ASC, to achieve long-awaited reductions in flaring and ghosting. It inherits an uncompromising optical system with a fluorite element and five UD elements, meeting demands for greater image quality. Its CIPA standard in-lens image stabilization, equivalent to 3.5 stops,* creates a stable finder image to ensure sure framing and confirmation of focus. Along with its high robustness and ease of operation, the EF70-200mm f\/2.8L IS III USM offers ease of maintenance through a fluorine coating. This large-aperture telephoto zoom lens raises the level of the standard.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":49825818738974,"sku":"CA70200RF","price":0.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/canon_rf_70_200mm_f_2_8l_is_usm_lens_uY1zb.jpg?v=1749077710"},{"product_id":"canon-rf-85mm-f1-2l-usm-lens","title":"CANON RF 85MM F1.2L USM Lens","description":"\u003ch3\u003eThe ultimate portrait lens: capture detail like never before\u003c\/h3\u003e\r\n\u003cb\u003eA great lens for...\u003c\/b\u003e\u003cbr\u003e\r\n\u003cul class=\"key-ul\"\u003e\r\n\u003cli\u003ePortraits\u003c\/li\u003e\r\n\u003cli\u003eStreet photography\u003c\/li\u003e\r\n\u003cli\u003eLow light\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003ePortraits\u003c\/h4\u003e\r\n\u003cp\u003eUse shallow focus and exceptional sharpness to bring new detail and dimension to portraits thanks to exceptional optical engineering, advanced lens coatings and RF mount technology.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eStreet photography\u003c\/h4\u003e\r\n\u003cp\u003eStay discreet and in control on the street thanks to rapid focusing from a high performance USM motor that ensures the lens locks onto a subject, so you’ll never miss a moment.\u003c\/p\u003e\r\n\r\n\u003ch4\u003eLow light\u003c\/h4\u003e\r\n\u003cp\u003eKeep on shooting long after the sun goes down thanks to a fast and wide f\/1.2 maximum aperture that captures every detail with superb edge to edge sharpness.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eThe perfect focal length for portraits\u003c\/h3\u003e\r\n\u003cp\u003eThe RF 85mm F1.2L USM is the ideal short telephoto focal length for flattering portraits, producing elegant and detailed results with a pleasing perspective and no distortion.\u003c\/p\u003e\r\n\r\n\r\n\u003ch3\u003eFast and bright with superb optical precision\u003c\/h3\u003e\r\n\u003cp\u003eWith a fast F1.2 aperture, the lens is superb in low light offering incredible sharpness and creative expression with pleasing bokeh and no loss of image quality.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eAdvanced lens elements and coatings\u003c\/h3\u003e\r\n\u003cp\u003eThe lens employs Blue Spectrum Refractive (BR) optics which negate colour aberrations while a ground aspheric lens element eliminates spherical aberrations caused by a large maximum aperture.\u003c\/p\u003e\r\n\r\n\r\n\u003ch3\u003eL-series build quality and weather-sealing\u003c\/h3\u003e\r\n\u003cp\u003eThe build quality redefines L-series quality with weather-sealing and fluorine coatings on the front and rear elements to guard against water, dust and scratches.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eFast USM motor and Lens Control Ring\u003c\/h3\u003e\r\n\u003cp\u003eThanks to the fast speed of the RF mount, the RF 85mm F1.2L USM is fast to lock onto a subject while the Lens Control Ring provides additional control over settings.\u003c\/p\u003e\r\n\r\n","brand":"Canon","offers":[{"title":"Default Title","offer_id":49825818804510,"sku":"CA8512LRF","price":0.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/canon_rf_85mm_f1_2l_usm_lens_ROYHb.jpg?v=1749077745"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Sonnar T* FE 55mm f\/1.8 ZA Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Overview\u003c\/h3\u003e\r\n\u003cp\u003eA perfect pairing for full-frame Sony E-mount cameras, the Sonnar T* FE 55mm f\/1.8 ZA Lens offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide a excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\r\n\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eProduct Model Code: SEL55F18Z\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826180137246,"sku":"SEL55F18Z","price":4028.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_sonnar_t_fe_55mm_f_1_8_za_lens_mLcAP.jpg?v=1749108237"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony E 70-350mm f\/4.5-6.3 G OSS Lens\u003c\/h3\u003e\r\n\r\n\u003cp\u003eCovering a useful range of telephoto focal lengths, the E 70-350mm f\/4.5-6.3 G OSS from Sony is a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also complementing handling is an XD Linear Motor that provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/li\u003e\r\n\u003cli\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\r\n\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\r\nAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings. Also, a zoom lock keeps the lens length fixed when not in use.\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e\r\n\u003cli\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cb\u003eProduct Model Code: SEL70350G \u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826180170014,"sku":"SEL70350G","price":3148.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_70_350mm_f_4_5_6_3_g_oss_lens_1laBC.jpg?v=1749108270"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony SEL90M28G FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSony SEL90M28G FE 90mm f\/2.8 Macro G OSS Lens Overview\u003c\/h3\u003e\r\n\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible FE 90mm f\/2.8 Macro G OSS Lens for Sony's E-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialized elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimizing the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilization for compensating for camera shake at all focusing distances.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with an 11\" minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\r\n\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n\u003cli\u003eA focus range limiter switch allows you constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\r\n\u003cli\u003eThis lens' focusing ring can be slid forwards and backwards to quickly shift from manual to autofocus modes, and vice versa.\r\nRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eProduct Model Code:SEL90M28G \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826180333854,"sku":"SEL90M28G","price":3461.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_90mm_f_2_8_macro_g_oss_lens_pKH3m.jpg?v=1749108337"},{"product_id":"sony-e-16mm-f-2-8-lens-silver","title":"Sony E 16mm f\/2.8 Lens (Silver)","description":"\u003cp\u003eLightweight and exceptionally compact, the silver E 16mm f\/2.8 Lens from Sony is a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eWith its pancake design, the lens only extends 0.9\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e\r\n\u003cli\u003eDesigned for use on APS-C format cameras, this 16mm lens will provide a wide-angle perspective with a 35mm equivalent focal length of 24mm.\u003c\/li\u003e\r\n\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e\r\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eThe lens uses an internal focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 9.4\".\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003cli\u003eThis lens is compatible with optical wide-angle and fisheye conversion lenses, which, when used, will convert this lens into an 18mm or 15mm lens, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826180628766,"sku":"SEL16F28","price":990.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_16mm_f_2_8_lens_silver_GSE24.jpg?v=1749108372"},{"product_id":"sony-sonnar-t-e-24mm-f-1-8-za-lens","title":"Sony Sonnar T* E 24mm f\/1.8 ZA Lens","description":"\u003cp\u003ePractically distortion-free and featuring a fast f\/1.8 maximum aperture, this Sonnar T* E 24mm f\/1.8 ZA Lens from Sony will help APS-C E-mount shooters capture difficult scenes with ease. Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close ups with a 0.25x magnification. Additionally, it has a seven-blade circular diaphragm for smooth, round bokeh.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with eight elements in seven groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\u003cli\u003eA wide-angle prime designed for APS-C Sony E-mount cameras, this 24mm lens will provide an equivalent focal length of 36mm. It can also be used on full-frame E-mount cameras in APS-C mode.\u003c\/li\u003e\r\n\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\u003cli\u003eThe advanced optical design permits a minimum focus distance of just 6.3\" for a maximum magnification of 0.25x, allowing shooter to capture sharp close ups.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826181349662,"sku":"SEL24F18Z","price":4370.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_sonnar_t_e_24mm_f_1_8_za_lens_SYk7Z.jpg?v=1749108406"},{"product_id":"sony-e-50mm-f-1-8-oss-lens-silver","title":"Sony E 50mm f\/1.8 OSS Lens (Black)","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eEnjoy a near perfect portrait-length perspective on your APS-C E-mount camera with this black E 50mm f\/1.8 OSS Lens from Sony, which provides a 75mm equivalent focal length. It's fast f\/1.8 maximum aperture and seven-blade circular diaphragm help create beautiful images by allowing users to use selective focus techniques with the shallow depth of field. On top of this, the lens is equipped with Optical SteadyShot image stabilization for reducing the impact of camera shake. Also, it has an internal focus mechanism for fast, responsive AF and reaching a minimum focus distance of 1.3'.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eDesigned for APS-C format cameras, this 50mm lens will offer users a 75mm equivalent focal length, making it ideal for portraiture and other short telephoto applications.\u003c\/li\u003e\r\n\u003cli\u003eThe fast f\/1.8 maximum aperture facilitates working in low light conditions and allows shooters to create images with an extremely shallow depth of field.\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 1.3', and easier handling as the lens does not change in length during use.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826181939486,"sku":"SEL50F18\/B","price":1200.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sel50f18-b.jpg?v=1749108439"},{"product_id":"sony-e-55-210mm-f-4-5-6-3-oss-lens-silver","title":"Sony E 55-210mm f\/4.5-6.3 OSS Lens (Silver)","description":"\u003cp\u003eAn ideal complement to many kit zooms, the silver E 55-210mm f\/4.5-6.3 OSS Lens from Sony opens the door to many telephoto perspectives with its 82.5-315mm equivalent focal length range on APS-C-format E-mount cameras. With an optical design using two extra-low dispersion elements and two aspherical elements users will enjoy images with minimal aberrations. Also, thanks to Optical SteadyShot image stabilization, camera shake will be dramatically reduced, resulting in sharper images. An internal focus design enables fast, responsive AF and a minimum focus distance of 3.3'. Additionally, it has a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-u-inl\"\u003e\r\n\u003cli\u003eDesigned for APS-C-format cameras, this 55-210mm lens perfectly complements many kit zooms by providing an 82.5-315mm equivalent focal length range for telephoto applications.\u003c\/li\u003e\r\n\u003cli\u003eA variable f\/4.5-6.3 maximum aperture helps keep overall lens size and weight to a minimum.\u003c\/li\u003e\r\n\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 3.3', and easier handling as the lens does not change in length during use.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826182463774,"sku":"SEL55210","price":1350.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_55_210mm_f_4_5_6_3_oss_lens_silver_feuYK.jpg?v=1749108471"},{"product_id":"sony-e-pz-16-50mm-f-3-5-5-6-oss-lens","title":"Sony E PZ 16-50mm f\/3.5-5.6 OSS Lens","description":"\u003cp\u003eAn ideal companion for your compact, APS-C mirrorless camera, the E PZ 16-50mm f\/3.5-5.6 OSS Lens from Sony offers a versatile equivalent zoom range of 24-75mm as well as a retractable design that makes your system much more manageable when not in use. Helping to deliver excellent optical quality throughout the range are an extra-low dispersion element and four aspherical elements to combat various aberrations and improve contrast. The lens also incorporates Optical SteadyShot image stabilization and a power zoom mechanism, both of which will help you capture smooth and steady stills and video. Additionally, it has an internal focus design, a minimum focus distance of 9.8\", and uses a seven-blade circular aperture for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eDesigned for APS-C-format E-mount cameras, this 16-50mm lens will provide a versatile standard zoom range that is equivalent to 24-75mm.\u003c\/li\u003e\r\n\u003cli\u003eA variable aperture of f\/3.5-5.6 helps keep the lens' overall size and weight to a minimum.\u003c\/li\u003e\r\n\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n\u003cli\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism available in this lens.\u003c\/li\u003e\r\n\u003cli\u003eDue to a retractable design, this lens can be made to be extremely compact when not in use.\u003c\/li\u003e\r\n\u003cli\u003eAn internal focus design contributes to fast autofocus speeds and the minimum focus distance of 9.8\".\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826182627614,"sku":"SELP1650","price":1100.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_pz_16_50mm_f_3_5_5_6_oss_lens_XuVkI.jpg?v=1749108506"},{"product_id":"sony-e-pz-18-200mm-f-3-5-6-3-oss-lens","title":"Sony E PZ 18-200mm f\/3.5-6.3 OSS Lens","description":"\u003cp\u003eMake sure you have the right tool for both stills and movies with this E PZ 18-200mm f\/3.5-6.3 OSS Lens from Sony. Equipped with a power zoom mechanism that can be set to different speeds, users will enjoy smooth, precise zooms during their videos. Designed for APS-C-format E-mount cameras, shooters will be able to make good use of the lens' vast zoom range, which is equivalent to 27-300mm. Also, it has a variable f\/3.5-6.3 aperture to keep the overall size to a minimum and uses extra-low dispersion and aspherical elements to combat aberrations.\u003c\/p\u003e\r\n\r\n\u003cp\u003eEnsuring sharp images at all focal lengths is built-in Optical SteadyShot image stabilization to reduce the effects of camera shake. Also, it has an internal focus design which prevents the lens from changing length during focusing. Additionally, it is equipped with a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eDesigned for APS-C-format E-mount cameras, this 18-200mm offers users a vast wide-angle to super telephoto range equivalent to 27-300mm.\u003c\/li\u003e\r\n\u003cli\u003eA variable f\/3.5-6.3 maximum aperture helps keep the lens' overall size and weight to a minimum.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion glass is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. This lens also offers an Active Mode which provides stabilization, even at the wide end, when shooting movies.\u003c\/li\u003e\r\n\u003cli\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism which can have its speed adjusted to suit different styles and needs.\u003c\/li\u003e\r\n\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 11.8\", and easier handling as the lens does not change in length during use.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826182922526,"sku":"SELP18200","price":4499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_pz_18_200mm_f_3_5_6_3_oss_lens_I7kb8.jpg?v=1749108540"},{"product_id":"sony-e-20mm-f-2-8-lens","title":"Sony E 20mm f\/2.8 Lens","description":"\u003cp\u003eBegin your wide-angle journey with the E 20mm f\/2.8 Lens from Sony, a super compact \"pancake\" lens designed for APS-C-format E-mount cameras where it provides a 30mm equivalent focal length. It offers shooters a fast f\/2.8 aperture for use in low light and for creating images with a shallow depth of field. Benefitting image quality are three aspherical elements to minimize the appearance of aberrations while a rear focusing design improves autofocus speed and helps reach a minimum focus distance of 7.9\". Additionally, the lens is equipped with a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eWith its pancake design, the lens only extends 0.8\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e\r\n\u003cli\u003eOptimized for APS-C-format cameras, this compact 20mm lens offers a wide-angle 30mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eThe lens uses a rear focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 7.9\".\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826183053598,"sku":"SEL20F28","price":1291.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_20mm_f_2_8_lens_VU4AT.jpg?v=1749108574"},{"product_id":"sony-e-18-200mm-f-3-5-6-3-oss-le-lens","title":"Sony E 18-200mm f\/3.5-6.3 OSS LE Lens","description":"\u003cp\u003eCover all your bases with the extremely versatile E 18-200mm f\/3.5-6.3 OSS LE Lens from Sony for your APS-C-format E-mount camera. By providing a 27-300mm equivalent zoom range, users can capture subjects both near and far without needing to swap out their lenses, making it ideal for travel. It also benefits from the use of two extra-low dispersion and four aspherical elements to minimize aberrations. Furthermore, it is equipped with Optical SteadyShot image stabilization that will reduce the impact of camera shake, especially at longer focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor fast focusing, the 18-200mm uses a linear autofocus motor with an internal focus design that permits focusing as close as 1.6'. It also has a zoom lock switch on the lens barrel to prevent zoom creep when the lens is not in use. Additionally, it has a seven-blade circular diaphragm to produce smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul\"\u003e\r\n\u003cli\u003eDesigned for APS-C-format E-mount cameras, this 18-200mm offers users a vast wide-angle to super telephoto range equivalent to 27-300mm.\u003c\/li\u003e\r\n\u003cli\u003eA variable f\/3.5-6.3 maximum aperture helps keep the lens' overall size and weight to a minimum.\u003c\/li\u003e\r\n\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n\u003cli\u003eA linear autofocus motor and internal focus mechanism contribute to faster, more responsive focusing in both stills and video. Also, the lens features a minimum focus distance of 1.6' and it does not change in length when changing focus.\u003c\/li\u003e\r\n\u003cli\u003eA zoom lock switch prevents the lens barrel from accidentally extending when not in use.\r\nRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826190524702,"sku":"SEL18200LE","price":3239.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_e_18_200mm_f_3_5_6_3_oss_le_lens_OCv3e.jpg?v=1749108644"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens-sony-e","title":"Sony SEL50F14GM FE 50mm f\/1.4 GM Lens (Sony E)","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe SEL50F14GM is a prime lens from Sony's G Master series that is designed to offer exceptional resolution and stunning bokeh. This compact and lightweight lens is perfect for capturing portraits, landscapes, and more with its wide aperture range of F1.4 to create a shallow depth of field and a professional look.\u003c\/p\u003e\r\n\r\n\u003cp\u003eLooking for a lens that perfectly balances quality and mobility? Look no further than the SEL50F14GM! This impressive lens is designed to deliver breathtaking image quality with exceptional mobility, making it the perfect choice for a wide range of users. And with UBMS, you can rest assured that you're getting the best possible support and service for your purchase. So why wait? Order your SEL50F14GM today and start capturing stunning images like never before!\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis lens is equipped with the latest autofocus technology for smooth handling and precise focusing. It also features a durable construction that ensures it can withstand frequent use. The SEL50F14GM is the perfect choice for photographers who demand the best performance from their equipment.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWith its compact and lightweight design, this lens is easy to carry wherever you go, making it perfect for photographers on the go. Whether you're a professional or an enthusiast, the SEL50F14GM is sure to take your photography game to the next level. Upgrade your photography gear today and experience the brilliance of Sony's G Master lens technology.\u003c\/p\u003e\r\n\r\n\u003cul class=\"key-ul-in\"\u003e\r\n\u003cli\u003eExperience breathtaking G MasterTM image quality that extends right to the edges of the frame\u003c\/li\u003e\r\n\u003cli\u003eCapture stunning photos with magnificent bokeh thanks to the large F1.4 aperture and innovative optics\u003c\/li\u003e\r\n\u003cli\u003eEnjoy incredible performance with a highly mobile, lightweight, and compact lens\u003c\/li\u003e\r\n\u003cli\u003eBenefit from fast, precise, and quiet autofocus and tracking for both stills and movies\u003c\/li\u003e\r\n\u003cli\u003eGet naturally rendered bokeh with the circular aperture and 11-blade iris\u003c\/li\u003e\r\n\u003cli\u003eDiscover excellent close-up performance and magnification for eye-opening detail\u003c\/li\u003e\r\n\u003cli\u003eMinimize chromatic aberration and precisely rendered edge detail with the ED glass element\u003c\/li\u003e\r\n\u003cli\u003eGet outstanding clarity with minimized flare and ghosting thanks to the Nano AR Coating II\u003c\/li\u003e\r\n\u003cli\u003eStabilize your handheld video with support for Active Mode2 stabilization\u003c\/li\u003e\r\n\u003cli\u003eEnjoy easy access and control with a dedicated aperture ring, click\/de-click and iris lock switches\u003c\/li\u003e\r\n\u003cli\u003eCustomize your focus hold buttons in two locations with ease\u003c\/li\u003e\r\n\u003cli\u003eGet precise, repeatable manual focus control with Linear Response MF\u003c\/li\u003e\r\n\u003cli\u003eSwitch instantly between auto and manual focus with the AF\/MF switch\u003c\/li\u003e\r\n\u003cli\u003eKeep your lens clean with the front fluorine coating that repels fingerprints, dust, water, and oil\u003c\/li\u003e\r\n\u003cli\u003eRely on the dust and moisture resistant3 design for reliable performance in challenging conditions\u003c\/li\u003e\r\n\u003cli\u003eUse 67 mm filters, the same as the SEL24F14GM and SEL35F14GM, with compatibility\u003c\/li\u003e\r\n\u003cli\u003eEnjoy the included round shaped, bayonet mount lens hood ALC-SH173\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eIf you're looking to buy the Sony FE 50mm f\/1.4 GM Lens in Dubai, look no further than UBMS. As the leading distributor of Sony G Master lenses in the UAE, UBMS offers the largest collection of Sony lenses in the Middle East.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWhether you're a professional photographer or an enthusiast, the Sony FE 50mm f\/1.4 GM Lens is an excellent choice for capturing stunning photos with exceptional resolution and beautiful bokeh. With UBMS, you can be sure to get the best support for all your purchases, ensuring that you have a hassle-free buying experience.\u003c\/p\u003e\r\n\r\n\u003cp\u003eHigh-precision XA lens elements correct distortion and aberration, while an ED glass element suppresses chromatic aberration. Nano AR Coating II reduces internal reflections that can cause flare and ghosting. With an F1.4 maximum aperture and innovative optics, the lens delivers magnificent bokeh with smooth, defocused background and foreground. Advanced features include XA elements that prevent onion-ring bokeh and controlled spherical aberration. Ideal for portrait photography, the lens makes subjects stand out from their surroundings.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAt UBMS, we're committed to providing the best customer service possible. Our team of experts is always on hand to answer any questions you may have about the Sony FE 50mm f\/1.4 GM Lens or any other product we offer. With fast shipping and easy returns, UBMS is your go-to destination for all your photography needs in Dubai and the UAE.\u003c\/p\u003e\r\n\r\n\u003cp\u003eDon't wait any longer to upgrade your photography gear. Buy the Sony FE 50mm f\/1.4 GM Lens from UBMS today and experience the exceptional performance of Sony's G Master lens technology.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eModel Name : SEL50F14GM \u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49826355216670,"sku":"SEL50F14GM","price":4299.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_50mm_f_1_4_gm_lens_sony_e_H5c61.jpg?v=1749099329"},{"product_id":"sigma-24-70mm-f-2-8-dg-dn-ii-art-lens-sony-e","title":"Sigma 24-70mm f\/2.8 DG DN II Art Lens (Sony E)","description":"\u003cstyle\u003e#html-body [data-pb-style=GNPLHTL]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"GNPLHTL\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSigma 24-70mm f\/2.8 DG DN II Art Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe Sigma 24-70mm f\/2.8 DG DN II Art is a classic evolved, offering improved rendering performance in a shorter and lighter body.  Key features include:\u003c\/p\u003e\r\n\r\n\u003ch3\u003eOptical Design\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003eReduced aberrations and fringing: Six FLD, two SLD, and five aspherical elements improve clarity and color accuracy.\u003c\/li\u003e\r\n    \u003cli\u003eHigh resolution: Increased control over sagittal coma flare yields sharpness across the frame.\u003c\/li\u003e\r\n    \u003cli\u003eCompact build: Aspherical elements contribute to the lens' small size.\u003c\/li\u003e\r\n    \u003cli\u003eBeautiful bokeh: Bright f\/2.8 aperture and rounded 11-blade diaphragm create a large, smooth background blur.\u003c\/li\u003e\r\n    \u003cli\u003eReduced flare and ghosting: Super multilayer and nano porous coatings minimize reflections.\u003c\/li\u003e\r\n    \u003cli\u003eSuppressed focus breathing: Designed for natural-looking focus pulls during video recording.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"video\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/SyOPzoWukvk\" data-element=\"video\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cbr\u003e\r\n\u003ch3\u003eFocus\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003eFaster autofocus: Linear motor HLA yields focusing speeds over three times faster than the previous model.\u003c\/li\u003e\r\n    \u003cli\u003eCloser focusing: Minimum focusing distance of 6.7\" at the wide end with a maximum magnification of 1:2.7.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eBuild and Handling\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003eCompact and lightweight: Shorter length (4.8\") and reduced weight (1.6 lb).\u003c\/li\u003e\r\n    \u003cli\u003eImproved handling: Aperture ring with click and lock switches.\u003c\/li\u003e\r\n    \u003cli\u003eDurable construction: Metal parts in the zoom extension and rubber seals in the mount.\u003c\/li\u003e\r\n    \u003cli\u003eCustomizable controls: Two integrated AF-L buttons, dedicated AF\/MF switch, and zoom lock switch.\u003c\/li\u003e\r\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":49827639263518,"sku":"57A965","price":4295.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sigma_24-70mm_f2.8_dg_dn_ii_art_57a965_1.jpg?v=1749110826"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss-lens-sony-e","title":"Sony FE 400-800mm f\/6.3-8 G OSS Lens (Sony E)","description":"\u003cstyle\u003e#html-body [data-pb-style=JPOJUK3]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"JPOJUK3\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony FE 400-800mm f\/6.3-8 G OSS Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe Sony FE 400-800mm f\/6.3-8 G OSS Lens is a super-telephoto lens designed for wildlife, nature, and sports photography. Key features include:\u003c\/p\u003e\r\n\r\n\u003ch3\u003eUnprecedented Range\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cb\u003eExtended Reach:\u003c\/b\u003e First Alpha zoom to reach 800mm, expandable to 1120mm\/1600mm with teleconverters.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eSmooth Zoom:\u003c\/b\u003e Zoom ring with precise rotation to prevent accidental focal length changes.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eFunctionality \u0026amp; Usability\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cb\u003eLightweight Design:\u003c\/b\u003e 5.45 lb, slightly heavier than the FE 200-600mm.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eQuick Adjustments:\u003c\/b\u003e Short rotational throw for swift focal adjustments.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eFilter Compatibility:\u003c\/b\u003e Accepts screw-in filters on the front element.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eFunction Switches:\u003c\/b\u003e AF\/MF, OSS, and focus limiting switches.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eOptical Design\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cb\u003eReduced Aberrations:\u003c\/b\u003e Six ED lens elements minimize flare, ghosting, and chromatic aberration.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eSmooth Bokeh:\u003c\/b\u003e 11-blade circular diaphragm for rich bokeh.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eHigh Detail:\u003c\/b\u003e 27 elements in 19 groups for high contrast and detail.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eBuild Quality\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cb\u003eWeather-Resistant:\u003c\/b\u003e Dust- and moisture-resistant design.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eFluorine Coating:\u003c\/b\u003e Repels water and oil, easy to clean.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eRobust Lens Hood:\u003c\/b\u003e Locking lens hood with filter adjustment opening.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eStabilization \u0026amp; Control\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cb\u003eOptical SteadyShot (OSS):\u003c\/b\u003e Image stabilization system counteracts camera shake.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eRotating Tripod Foot:\u003c\/b\u003e Fixed, rotating tripod foot for horizontal\/vertical capturing.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eFocus Hold Buttons:\u003c\/b\u003e Three focus hold buttons at 90° increments, customizable functions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"video\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/P7om9s8E6Fk\" data-element=\"video\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49827651813662,"sku":"SEL400800G","price":9523.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_400-800mm_f_6.3-8_g_oss_lens_sony_e_sel400800g.jpg?v=1749111846"},{"product_id":"sony-fe-16mm-f-1-8-g-lens-sony-e","title":"Sony FE 16mm f\/1.8 G Lens (Sony E)","description":"\u003cstyle\u003e#html-body [data-pb-style=AGQ3TTE]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"AGQ3TTE\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSony FE 16mm f\/1.8 G Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe Sony FE 16mm f\/1.8 G Lens is an ultrawide prime lens for Sony E-mount full-frame mirrorless cameras, suitable for vlogging, landscape, architecture, and street photography. Key features include:\u003c\/p\u003e\r\n\r\n\u003ch3\u003eAutofocus Performance\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cb\u003eDual XD Linear Motors:\u003c\/b\u003e Rapid and accurate focusing.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eInternal AF:\u003c\/b\u003e Maintains short overall length and efficient operation.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eBright Aperture:\u003c\/b\u003e f\/1.8 aperture for low-light performance.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003e120 fps AF Support:\u003c\/b\u003e Ideal for fast-action video.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eLow Focus Breathing:\u003c\/b\u003e Beneficial for video recording.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eBuild and Handling\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cb\u003eCompact and Lightweight:\u003c\/b\u003e 10.7 oz for comfortable, extended shooting.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eFilter Compatibility:\u003c\/b\u003e Accepts 67mm screw-in filters.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eOn-Lens Controls:\u003c\/b\u003e Focus hold button, AF\/MF switch, physical aperture ring.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eWeather-Resistant:\u003c\/b\u003e Dust- and moisture-resistant design.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eFluorine Coating:\u003c\/b\u003e Repels water and oil, easy to clean.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eOptical Design\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cb\u003eAdvanced Aspherical Lenses:\u003c\/b\u003e Two Advanced Aspherical elements minimize field curvature and astigmatism.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eLow Dispersion Elements:\u003c\/b\u003e Three extra-low dispersion elements and one Super ED element minimize optical aberrations.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cb\u003eHigh Image Quality:\u003c\/b\u003e Produces images with impressive resolution and clarity.\u003c\/li\u003e\r\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"video\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/player.vimeo.com\/video\/1060276730?title=0\u0026amp;byline=0\u0026amp;portrait=0\" data-element=\"video\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49827651879198,"sku":"SEL16F18G","price":3428.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/sony_fe_16mm_f_1.8_g_lens_sony_e_sel16f18g_1.jpg?v=1749111883"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens-sony-e","title":"Sony FE 50-150mm f\/2 GM Lens (Sony E)","description":"\u003cstyle\u003e#html-body [data-pb-style=UT2H5HT]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"UT2H5HT\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003ch2\u003eSony FE 50-150mm f\/2 GM Overview\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony FE 50-150mm f\/2 GM\u003c\/strong\u003e is a groundbreaking zoom lens that redefines versatility and performance for photographers and videographers alike. As a normal to short-telephoto zoom, this lens stands out with its impressively bright constant f\/2 maximum aperture, making it ideal for portraiture, weddings, events, indoor sports, and close-range action. Designed to replace multiple prime lenses with a single fast zoom without compromising speed or quality, the FE 50-150mm f\/2 GM delivers exceptional sharpness, smooth bokeh, and outstanding low-light performance—all hallmarks of Sony's prestigious G Master series.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master Performance:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers unparalleled sharpness, smooth bokeh, and exceptional speed, meeting the highest standards of Sony's G Master designation.\u003c\/li\u003e\n\u003cli\u003eIncorporates XA (extreme aspherical), Super ED, aspherical, and ED elements for superior image quality across all focal lengths.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II minimizes flare and ghosting, ensuring rich contrast and vibrant colors in diverse lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2 Maximum Aperture:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eA full stop brighter than an f\/2.8 lens, providing enhanced low-light performance and greater control over depth of field.\u003c\/li\u003e\n\u003cli\u003eEnables stunning subject-background separation, perfect for portraits and creative compositions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloating Focus Design:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains high image quality from infinity to the 1.3' minimum focusing distance, ensuring consistent sharpness throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eRounded 11-blade diaphragm creates smooth, circular bokeh for professional-grade aesthetics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHybrid Shooter-Friendly Features:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) linear motors deliver fast, quiet, and responsive autofocus, supporting continuous shooting speeds up to 120 fps and high-speed video recording at up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eInternal focusing and zoom designs maintain the lens's length during operation, ensuring balanced handling on gimbals or tripods.\u003c\/li\u003e\n\u003cli\u003eOptically reduced focus breathing and compatibility with Breathing Compensation in select cameras eliminate angle-of-view shifts during zoom adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable and Nimble Design:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eWeighing approximately 3 lb and measuring 7.9\" long, the lens is compact and lightweight for its class, promoting comfortable handheld use.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for smooth, silent iris pulls, making it ideal for video work.\u003c\/li\u003e\n\u003cli\u003eZoom smoothness switch allows users to adjust the zoom ring torque between Smooth and Tight for precise handling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable and Weather-Resistant Build:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eDust- and moisture-resistant design with rubber gaskets at seams and a sealed lens mount ensures reliable performance in challenging weather conditions.\u003c\/li\u003e\n\u003cli\u003eFluorine coating on the front lens element repels water, oil, and contaminants, making cleaning easier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Features:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch provide intuitive control over focusing operations.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easy adjustment of rotating filters like polarizers and variable NDs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortraiture:\u003c\/strong\u003e The constant f\/2 aperture and smooth bokeh make this lens perfect for capturing stunning portraits with beautiful background separation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeddings and Events:\u003c\/strong\u003e Versatile zoom range and low-light performance ensure you're prepared for any shot, from intimate moments to grand celebrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIndoor and Close-Range Sports:\u003c\/strong\u003e Fast autofocus and wide aperture excel in capturing fast-paced action in low-light environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideography:\u003c\/strong\u003e De-clickable aperture ring, reduced focus breathing, and internal zoom design make it an excellent choice for filmmakers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel and Everyday Use:\u003c\/strong\u003e Compact and lightweight design makes it suitable for handheld shooting and spontaneous photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose the Sony FE 50-150mm f\/2 GM?\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony FE 50-150mm f\/2 GM\u003c\/strong\u003e is a game-changer for hybrid shooters who demand the ultimate combination of speed, versatility, and image quality. Its constant f\/2 aperture, advanced optical design, and robust build make it an indispensable tool for tackling a wide range of photographic and cinematic challenges. Whether you're capturing portraits, documenting events, or shooting high-speed action, this lens ensures exceptional performance without compromising on portability or usability.\u003c\/p\u003e\n\u003ch3\u003eConclusion\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony FE 50-150mm f\/2 GM\u003c\/strong\u003e sets a new standard for fast zoom lenses, offering unparalleled brightness, sharpness, and versatility in a relatively compact package. With its innovative features tailored for both photographers and videographers, this lens is a powerful addition to any creative toolkit. Backed by Sony's G Master reputation for excellence, the FE 50-150mm f\/2 GM empowers users to push the boundaries of their art while maintaining ease of use and reliability in any shooting scenario.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49827673899294,"sku":"SEL50150GM","price":13808.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/1745317315_1891016.jpg?v=1749114451"},{"product_id":"samyang-24mm-f-1-8-af-compact-lens-for-sony-e","title":"Samyang 24mm f\/1.8 AF Compact Lens for Sony E","description":"\u003cstyle\u003e#html-body [data-pb-style=ERGUMFU]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"ERGUMFU\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSamyang 24mm f\/1.8 AF Compact Lens for Sony E Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSamyang 24mm f\/1.8 AF Compact Autofocus Lens\u003c\/strong\u003e is a versatile wide-angle lens designed for full-frame Sony E-mount mirrorless cameras, offering a 36mm equivalent focal length when used on APS-C camera bodies. Combining a bright f\/1.8 maximum aperture with advanced optical elements and coatings, this lens delivers exceptional image quality in a compact and lightweight form factor. Whether you're shooting landscapes, street photography, or low-light scenes, the Samyang 24mm f\/1.8 provides sharpness, clarity, and creative control, making it an excellent choice for both amateur and professional photographers.\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"video\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/RgsHN-iObDQ\" data-element=\"video\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eWide-Angle Perspective:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003e24mm focal length (36mm equivalent on APS-C cameras) offers a broad field of view, ideal for landscapes, architecture, and environmental portraits.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eBright f\/1.8 Aperture:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eExcels in low-light conditions and provides greater control over depth of field for selective focus applications.\u003c\/li\u003e\r\n            \u003cli\u003eEnables beautiful bokeh with a rounded nine-blade diaphragm for smooth, pleasing out-of-focus areas.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eIncorporates two extra-low dispersion (ED) elements, three high refractive index (HR) elements, and two aspherical elements to minimize chromatic aberrations, distortions, and color fringing.\u003c\/li\u003e\r\n            \u003cli\u003eUltra Multi-Coating reduces lens flare and ghosting, enhancing contrast and color fidelity in challenging lighting conditions.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eFast and Quiet Autofocus:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eLinear STM autofocus motor ensures fast, precise, and silent focusing, making it ideal for both stills and video recording.\u003c\/li\u003e\r\n            \u003cli\u003eInternal focus design maintains the lens's overall length during use, ensuring balance and portability.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCustomizable Controls:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eFocus hold button allows quick access to autofocus lock for precise focus adjustments.\u003c\/li\u003e\r\n            \u003cli\u003eCustom function switch enables users to assign specific functions for optimized workflow.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eFilter Compatibility:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eNon-rotating 58mm front filter mount supports polarizing, graduated ND, and other filters that require precise positioning.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLandscape Photography:\u003c\/strong\u003e The wide-angle perspective captures expansive scenes with sharp details and vibrant colors.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLow-Light Shooting:\u003c\/strong\u003e The bright f\/1.8 aperture ensures excellent performance in dim environments without sacrificing image quality.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eStreet and Travel Photography:\u003c\/strong\u003e Compact and lightweight design makes it easy to carry and use in dynamic environments.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVideo Production:\u003c\/strong\u003e Smooth and quiet autofocus, along with minimal focus breathing, enhances video quality for filmmakers.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCreative Applications:\u003c\/strong\u003e Shallow depth-of-field capabilities allow for artistic compositions with beautifully blurred backgrounds.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eWhy Choose the Samyang 24mm f\/1.8?\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSamyang 24mm f\/1.8 AF Compact Lens\u003c\/strong\u003e combines versatility, performance, and portability in a sleek package. Its advanced optical design and Ultra Multi-Coating ensure sharp, high-contrast images with minimal distortion, while the bright f\/1.8 aperture provides creative flexibility in various lighting conditions. Whether you're capturing sweeping landscapes, candid street shots, or cinematic videos, this lens delivers professional-grade results with ease. With its intuitive controls, customizable features, and compatibility with filters, it is an excellent addition to any photographer's or filmmaker's toolkit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSamyang 24mm f\/1.8 AF Compact Lens for Sony E\u003c\/strong\u003e is a reliable and versatile tool for photographers and videographers seeking superior image quality and creative control. Its wide-angle perspective, fast aperture, and advanced optics make it suitable for a wide range of applications, from landscapes and street photography to low-light and video production. Backed by Samyang's reputation for affordability and innovation, this lens ensures dependable performance and outstanding results in diverse shooting scenarios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Samyang","offers":[{"title":"Default Title","offer_id":49827684843806,"sku":"AF 24MM F1.8 SONY FE","price":1340.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/samyang_24mm_f1.8_af_compact_lens_for_sony_e_1.jpg?v=1749115351"},{"product_id":"samyang-35mm-f-1-4-af-ii-lens-for-sony-e","title":"Samyang 35mm f\/1.4 AF II Lens for Sony E","description":"\u003cstyle\u003e#html-body [data-pb-style=S8WJRY1]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"S8WJRY1\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch2\u003eSamyang 35mm f\/1.4 AF II Lens for Sony E-Mount Cameras Overview\u003c\/h2\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003eSamyang 35mm f\/1.4 AF II Lens\u003c\/strong\u003e is a versatile wide-angle lens designed for full-frame Sony E-mount mirrorless cameras, offering exceptional performance in a compact and weather-sealed package. With its classic 35mm focal length and fast f\/1.4 aperture, this lens is ideal for a wide range of applications, including street photography, landscapes, portraits, and video work. Featuring advanced optical technology, customizable controls, and a robust build, the Samyang 35mm f\/1.4 AF II delivers professional-grade image quality with ease of use.\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"video\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/8ERcpDVg2zs\" data-element=\"video\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVersatile Focal Length:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003e35mm focal length provides a natural field of view, making it perfect for street photography, landscapes, and environmental portraits.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eFast f\/1.4 Aperture:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eExcels in low-light conditions and offers excellent control over depth of field for selective focus applications.\u003c\/li\u003e\r\n            \u003cli\u003eRounded nine-blade diaphragm creates smooth, pleasing bokeh for artistic compositions.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eAdvanced Autofocus System:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eLinear stepping motor ensures fast, silent, and precise autofocus performance, ideal for both stills and video recording.\u003c\/li\u003e\r\n            \u003cli\u003eInternal focusing design maintains the lens's overall length during use and prevents the filter ring from rotating, benefiting the use of polarizers and graduated ND filters.\u003c\/li\u003e\r\n            \u003cli\u003eFull-time manual focus override allows for precise adjustments even in autofocus mode.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCustomizable Controls:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eBuilt-in switch enables the focus ring to control aperture settings, providing flexibility for creative workflows.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eOptical Excellence:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eIncorporates two high refractive index (HR) elements and two aspherical elements to minimize spherical aberrations, distortions, and chromatic aberrations.\u003c\/li\u003e\r\n            \u003cli\u003eUltra Multi-Coating reduces lens flare and ghosting, enhancing contrast and color fidelity in challenging lighting conditions.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eDurable Build:\u003c\/strong\u003e\r\n        \u003cul\u003e\r\n            \u003cli\u003eWeather-sealed construction protects against dust and moisture, ensuring reliable performance in various environments.\u003c\/li\u003e\r\n        \u003c\/ul\u003e\r\n    \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIdeal Use Cases\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eStreet Photography:\u003c\/strong\u003e The 35mm focal length and fast aperture make it perfect for capturing candid moments in dynamic urban environments.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLandscape Photography:\u003c\/strong\u003e Wide-angle perspective and sharp optics deliver stunning detail and clarity for expansive scenes.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eLow-Light Shooting:\u003c\/strong\u003e The bright f\/1.4 aperture ensures excellent performance in dim environments without sacrificing image quality.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eVideo Production:\u003c\/strong\u003e Smooth and silent autofocus, combined with minimal focus breathing, enhances video quality for filmmakers.\u003c\/li\u003e\r\n    \u003cli\u003e\n\u003cstrong\u003eCreative Applications:\u003c\/strong\u003e Shallow depth-of-field capabilities allow for artistic compositions with beautifully blurred backgrounds.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eWhy Choose the Samyang 35mm f\/1.4 AF II?\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSamyang 35mm f\/1.4 AF II Lens\u003c\/strong\u003e combines versatility, performance, and durability in a sleek and portable design. Its advanced optical design and Ultra Multi-Coating ensure sharp, high-contrast images with minimal distortion, while the fast f\/1.4 aperture provides creative flexibility in various lighting conditions. Whether you're shooting street scenes, landscapes, or cinematic videos, this lens delivers professional-grade results with ease. With its intuitive controls, customizable features, and robust weather-sealed build, it is an excellent addition to any photographer's or filmmaker's toolkit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eConclusion\u003c\/h3\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eSamyang 35mm f\/1.4 AF II Lens for Sony E-Mount Cameras\u003c\/strong\u003e is a reliable and versatile tool for photographers and videographers seeking superior image quality and creative control. Its classic focal length, fast aperture, and advanced optics make it suitable for a wide range of applications, from street photography and landscapes to low-light and video production. Backed by Samyang's reputation for affordability and innovation, this lens ensures dependable performance and outstanding results in diverse shooting scenarios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Samyang","offers":[{"title":"Default Title","offer_id":49827684876574,"sku":"SYIO35SE2-E","price":1938.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/2692\/3550\/files\/samyang_35mm_f1.4_af_ii_lens_for_sony_e-1.jpg?v=1749115388"}],"url":"https:\/\/unitedbroadcast.com\/collections\/mirrorless-system-lenses.oembed?page=3","provider":"UBMS","version":"1.0","type":"link"}