10 Basic Guidelines For Creating Compelling Marketing Videos

Videos are powerful tools in promoting your product. Since it can be easily consumed and understood by viewers. Other than that, videos use different kinds of information as well. The combination of visuals, sounds, and infographics, makes it engaging and allows a substantial amount of information to come across to the consumers.

Marketing videos can make audiences feel things and keep them immersed in whatever products you have. To make a convincing marketing video using your Sony Video Camera,  it must be compelling. Below are 10 Tips in creating a compelling marketing video that will surely sell.


#1 Keep It brief


With the surge of social media, the consumer’s attention span is lower. Marketing videos should be clear and concise. It shouldn’t become a long drag. People prefer shorter videos and will likely be choosing to play brief videos rather than 5-minute ones.


 #2 Inform to Educate


Credibility is important when you’re putting out information out there. To become more credible, you should begin with educating your audience with the use of marketing videos.  This way, you’d appear as an expert with whatever products or services you’re trying to sell. 

 It will help you in establishing your credibility. Avoid being too “selly” as it makes your videos forced and inauthentic. Consumers are most likely to be interested in informative videos rather than in-your-face product promotion. 


#3 Include a Call to Action


Encourage consumer engagement and participation through the marketing videos you produce. A compelling marketing video invites the viewer to take further action. Consider the things you want your viewer to do upon seeing your video and find a way to persuade them to do so without being obvious.


#4 Invest in Quality


Your marketing video will not be effective if its low quality. Produce high-quality videos using your Sony Video Camera. Make sure to have proper pre-production in preparation for your shoot. Arrange everything you need beforehand and prepare for any last-minute changes.


#5 Make It Relatable


Reach your audience by being relatable with your marketing videos. Use simple, easy to understand words and avoid misleading and confusing language. Consumers should be able to feel that your product or service is made for them by people who understand what they need.


#6 Create a Great Hook


Catch your viewer’s attention on the first few seconds of your marketing video. It should be enough for them to watch the whole thing. Starting with alarming statistics or eye-catching clips paired with the right background music are some ways to hold your viewer’s attention. 

 

#7 Consider Building A Hype


Before launching your marketing video, trigger your consumer’s curiosity. Create videos to help you in building momentum for your marketing video. Having these videos  go viral can 

be useful. Consider making a campaign before officially launching your marketing video. Create Buzz within the community to get people talking.


#8 Choose The Right Music


Set the mood for your marketing video by using effective music. You can even utilize popular and trending songs as it will sound familiar to the viewers and draw attention to watch your marketing videos. 


#9 Get Creative

 

Be creative in producing your marketing video. Be on the lookout for the latest and most popular trend in the internet. Take advantage of the current hot-topic and take inspiration from it. Make sure your content is creative. Incorporate some humor in your videos. It will likely catch the attention of your viewers. Don’t restrict yourself with ideas. Think out of the box!


#10 Have Fun!


Don’t get too serious when making your marketing video. Have fun doing it! Work done with positivity and optimism produces a compelling video. Be prepared to adapt to changes if you find anything better midway through the shoot. Your energy will affect the energy of the whole team. Make them feel comfortable and be open to suggestions from your team.

With the right preparation and a proper set of tools, creating marketing videos that compel is easy to do. Sony Video Cameras come in a ton of variety that’s perfect for any kind of video you produce.